As part of our exclusive data series for BevNET & Nosh Insiders, we’re partnering with Calebrate, an insights tool that shows CPG brands the best places to sell next, down to the store level, so they are not putting money into the wrong markets that will never pay off. Calebrate combines its own proprietary distribution dataset with demographic data and a range of other signals to point brands to the specific places they are most likely to gain traction. It gives them the insight to build highly localized strategies, grow momentum where it counts, and turn that into bigger opportunities.
Our first report in partnership with Calebrate will cover the latest distribution trends for functional beverages. Additional reports, covering both high level trends and category deep dives, will follow on a quarterly basis.
All reports will be accessible exclusively to Insiders. To access these and other valuable data reports, join our Insider community.
Stay tuned for future data partnership announcements!
If you are a food, beverage, beer or beverage-alcohol industry data provider interested in partnering with us, please contact Carolyn Craven at [email protected] to inquire.
About BevNET
BevNET is a leading B2B media company providing comprehensive coverage of the beverage industry. Through its digital platform and events, BevNET connects beverage brands, suppliers, distributors, retailers, and investors, fostering innovation and growth in the sector.
About Nosh
Nosh is a respected resource that publishes food industry news, insights, and education for the growing CPG community. Through daily reporting and analysis, Nosh keeps businesses within the food industry informed and connected.
About Calebrate
Calebrate is a forward-looking insights tool for CPG brands deciding where to grow next, whether that is a challenger brand scaling up or a new product or emerging line inside a larger company. Growth in CPG starts small: you have to win in the right local markets before you can scale, and picking those markets wrong is how brands burn through their runway.
Calebrate tracks where hundreds of thousands of products sell across every US channel, from national chains and independents to convenience, foodservice, and restaurants, down to the store level. It combines that with demographic data to point brands to the exact places they are most likely to gain traction, giving them the insight to build highly localized strategies and grow momentum that unlocks bigger opportunities.