La Croix Releases National Beverage Corp.’s First Half Performance

FORT LAUDERDALE, Fla.–(BUSINESS WIRE)–National Beverage Corp. (NASDAQ: FIZZ) today reported six-month results:

“Reporting ‘best-ever’ first-half earnings creates much excitement,” stated Nick A. Caporella, Chairman and Chief Executive Officer. “Yes . . . LaCroix logged another quarter of spectacular performance; yes . . . the growth of our higher-margin Power+ portfolio continues to generate increased profits that more than offset soft demand for traditional carbonated soft drinks; and yes . . . strong operating cash flow further strengthens our balance sheet.”

“We, today, operate the Beverage Company of the Future,” Caporella shared with a group of management personnel recently. “EPS certainly is a strong indication of performance – but, should one wish to profoundly predict the future of a soft drink company – throw EPS in the trash basket. First, EPS is always a measure of ‘what’ happened! To predict the future, we must know what is ‘going’ to happen. The only true indicator of this is: Creative/Innovation that produces brands/products that the consumer certainly wants. Additionally, be certain by validation of authenticity that the beverages created explicitly confirm the wishes of a discriminating consumer! Finally – bet on a visionary who repeatedly hits the mark; designing with optically creative goodness like . . . LaCroix! That’s how it’s done.

“Consumer demand for healthy and refreshing alternatives to high-calorie colas will fundamentally change our industry in the coming years. Our results confirm the DNA of this Company today – providing our Shareholders and Team National their finest future possible,” concluded Caporella.

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