Working with a Distributor: Getting Your Product in Stores
This video discusses the high level approach to getting your product into stores, including chain authorizations, product positioning, and distributor expectations for performance of new brands.
Table of Contents
- Will stores take my product? And when?
- How do I position my product to compete in a specific category?
- How do I expand my retail presence from one single product to multiple offerings?
- How important are chain authorizations for the growth of my brand?
- Does chain authorization come before a distribution agreement?
- What are the distributor expectations of a new brand?