In The Courtroom: Food Labeling Modernization Act Returns to Congress

In this roundup we take a look at how new regulations could impact food labeling and deceptive advertising lawsuits and break down two cases against beverage companies that recently brought the attention of the Security and Exchanges Commission.

5-Hour Energy Launches 16 oz. Line

Living Essentials, LLC announced today its first push outside of shots into the full size energy drink category with the launch of 5-Hour Energy in a 16 oz. can format. The new line is debuting simultaneously this week at the National Beer Wholesalers Association (NBWA) convention in Las Vegas and the National Association of Convenience Stores (NACS) show in Chicago.

Todd Carmichael Teases First Look at Sparkling Water Venture

In a recent story in Philadelphia magazine, La Colombe co-founder and CEO Todd Carmichael teased details of his next career move: launching Rebel Beverage Labs, a sparkling water company focused on developing a “platform where you can play within mouthfeel.”

L.A. Libations Expands Incubator “Innovation Center” Program

After a successful launch with Sprouts last year, L.A. Libations is continuing to leverage its industry connections to bring more retailers into its expanding “innovation center” program fueled by the company’s SoCal Incubation Program (SIP).

NAUD Spirits & M.S. Walker Brands Partner With Recording Artist & Entrepreneur

NAUD Spirits and its U.S. importer M.S. Walker Brands announced a new partnership with Grammy-nominated artist, entrepreneur, philanthropist, and media multihyphenate Jay “Jeezy” Jenkins. NAUD’s portfolio of premium craft spirits is anchored by a line of premium cognacs currently available in the U.S.

Aura Bora Scales Up, Tackles Conventional Channel

Fruit and botanical-infused sparkling water startup Aura Bora is looking to make an impression with mainstream consumers early as the San Francisco-based brand expands its sales team and takes to the conventional channel. Since raising $2 million in a seed round this spring, Aura Bora has expanded its retail footprint to about 2,000 doors nationwide.