Ethan’s Packaging Rebrand Puts the Focus on Function

Continuing to evolve the brand and strengthen their customer connections, Ethan’s, the functional shot company, has announced the rebranding of their line of wellness shots, putting function at the forefront of their packaging. Customers can expect to see the new designs in stores now and on the Ethan’s website within the next few weeks. 

Icelandic Glacial Targets On-Premise Growth with Sustainability Play

Premium bottled water maker Icelandic Glacial announced this month it is implementing new sustainability initiatives and expanding its product offerings to fuel its omnichannel expansion plans. The push towards sustainability comes eight months after the brand secured $66 million in new financing, including a $35 million investment from BlackRock’s US Private Credit team.

Spirits Gallery: Late Winter Whiskey, Gin and Rum Releases

In this gallery, we highlight a handful of notable recent whiskey, gin and rum releases, including an elegant Master's Reserve small batch release from Johnnie Walker, a new look for No. 3 London Dry Gin and the 2020 edition of Woodford Reserve's annual Kentucky Derby edition bottle. 

PepsiCo Acquires Rockstar Energy for $3.85 Billion

PepsiCo announced today an agreement to acquire energy drink brand Rockstar for $3.85 billion, a move that puts the food and beverage giant in position to compete with its rivals head-on for dominance in the rapidly growing energy set.

Elmhurst Broadens Plant-Based Portfolio with Lattes, Smoothie Bases

In support of its goal to double sales this year, Elmhurst 1925 launched three new product lines this month that take the New York-based plant milk brand into new categories including coffee and tea lattes and smoothie mixes, as well as making a deeper play into creamers.

New Hope, Informa & SFA Update Attendees

Yesterday, Expo West producer New Hope and Fancy Foods Show producer The Specialty Food Association (SFA) updated their respective attendees with show updates. Meanwhile, Supply Side East was postponed until the Summer.

Johnnie Walker Launches Master’s Ruby Reserve Limited Edition Whisky

Johnnie Walker Master's Ruby Reserve is made from some of the finest Scotch in the Johnnie Walker reserves, with Jim personally selecting eight exceptionally rare whiskies that evoke his earliest whisky-making memories to create a unique Scotch that provides a window into his distinguished career.