Badger Bevs, the premium cocktail mixer trusted by leading bars, restaurants, and hospitality groups nationwide, is expanding its lineup with the introduction of two new flavors: Cucumber Celery and Yuzu Lime. The new offerings will debut this June, just ahead of the brand’s presence as the exclusive mixer partner of Bar Convent Brooklyn (BCB), one of the industry’s most influential gatherings of bartenders and beverage professionals.
Launched in 2022 by Founder David Vogel, Badger Bevs was created with the understanding that mixers are just as crucial to a quality cocktail as the featured spirit. Made with natural ingredients sourced from around the globe and proudly produced in the USA, Badger’s growing portfolio includes Ginger Beer, Ginger Ale, Tonic Water, Club Soda, Sparkling Grapefruit, and Sparkling Blood Orange.
The introduction of Cucumber Celery and Yuzu Lime marks the brand’s first new flavor launch since 2024. Cucumber Celery brings a crisp, delicate, and refreshing profile to the category—an entirely new, low-calorie offering unique to Badger—while Yuzu Lime taps into one of the bar world’s fastest-growing flavor trends, delivering an all-natural, high-quality option with exceptional taste.
The launch follows closely on the heels of Badger’s recent introduction of 750mL bottles across its core mixers—Club Soda, Tonic Water, and Ginger Beer—further reinforcing the brand’s focus on supporting high-performance cocktail programs with formats designed for both precision and efficiency behind the bar.
“Over the past year, we’ve seen incredible momentum across the business—from deeper partnerships with leading hospitality groups to expanding how and where our products show up behind the bar,” says David Vogel, Founder of Badger Bevs. “Cucumber Celery and Yuzu Lime reflect the next step in that evolution—flavors that give bartenders and hospitality professionals more range, more creativity, and more ways to build layered, memorable drinks.”
Badger has experienced rapid growth, increasing 475% in 2024 and an additional 250% in 2025, with similar expansion expected for 2026. Distributed nationally since 2024, the brand is carried in thousands of restaurants, hotels, country clubs, and catering programs across the U.S.
As the exclusive mixer partner of Bar Convent Brooklyn, Badger Bevs will showcase the new flavors across the show floor, offering attendees the opportunity to experience the versatility and performance of the expanded lineup firsthand. The partnership underscores Badger’s continued investment in the on-premise channel, where the brand is featured in top cocktail bars, fine-dining restaurants, hotels, and catering programs across the U.S., while also remaining available through select retail partners.
With the addition of Cucumber Celery and Yuzu Lime, Badger continues to expand its portfolio with flavors designed for today’s most dynamic cocktail programs.
About Badger Bevs
For More Information:
Learn More
Stay Informed. Stay Competitive.
Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.
Industry Analysis
Context behind the headlines
Data & Reports
Category performance & trends
On-Demand Education
Expert-led video courses
