Hooten Young Launches Whiskey with Author of The Terminal List
Hooten Young, a veteran-founded American Whiskey and cigar brand, is thrilled to launch its newest limited-edition product, Hooten Young & Jack Carr Warrior Proof American Whiskey.
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BHAKTA Spirits Releases New, Deeply-Aged Armagnac Expression
BHAKTA Spirits, the world’s preeminent House of Vintages, announced the limited release of its next BHAKTA 50 (1868–1970), Barrel 24: “Gandhi” ($450).
nutpods Expands Its Plant-Based Zero-Sugar Creamer Line with Launch of New Flavor: Oat Brown Sugar
nutpods, the popular celebrity favorite plant-based coffee creamer brand, announces its newest creamer flavor: Oat Brown Sugar.
Cocovibe Launches Plant-Based Functional Electrolyte Drinks
After months in stealth mode, Cocovibe announced it is formally launching its new line of environmentally sustainable, organic, plant-based, low sugar, additive-free, dispensed, functional electrolyte drinks at the National Restaurant Show in Chicago May 20-23, 2023 (South Hall – Organic and Natural Pavilion Booth # 1388).
Hoop Tea Launches Shareable Pouches in New Flavors
Hoop Tea, a line of bright & refreshing spiked iced teas founded on the sunny beaches of Ocean City, Maryland, adds two new flavors to their line of innovative, made-to-share, 3-liter (12 servings) pouches!
BIOLYTE Earns Durable Medical Equipment (DME) Badge
BIOLYTE, the first clinical hydration drink to offer the same amount of electrolytes as an IV bag, has been named to the durable medical equipment (DME) benefit category by the Centers for Medicare & Medicaid Services (CMS).
Distribution Roundup: Midwest Juicery Crafts Regional Strategy for Cold-Pressed Products
After watching cold-pressed juice establish a place for itself in the tastemaker markets of New York and Los Angeles, Midwest Juicery is looking to reinvigorate the category in its own backyard. Also, ShineWater and Remedy Organic expand their Northeast presence, Hella Cocktail Co. partners with Rainforest, and Mineragua enters select Whole Foods doors.
GHOST And Insomniac Spark An Electrifying Multi-Year Partnership
GHOST, a lifestyle brand that spans sports nutrition products, energy drinks, dietary supplements, merch and apparel, and Insomniac, the world’s leading music festival and live events experience creator, announces a colossal multi-year deal.
LS Cream Liqueur Receives Investment From Women of Color-Focused Fearless Fund
LS Cream, a liqueur inspired by Haitian drink known as cremas, has received an investment from Fearless Fund at a valuation of $10 million, the company announced today.
ShineWater Expands Distribution in Stop & Shop Ahead of Pride Month
ShineWater, the only ready-to-drink beverage on the market that provides 100% of your daily dose of vitamin D, has expanded distribution in Stop & Shop locations ahead of Pride Month.
Taste Radio: How A ‘Global’ Perspective Yielded Deals With Post Malone, A$AP Rocky & Kevin Hart
James Morrissey, the founder of beverage alcohol platform Global Brand Equities, discussed his vision to meet modern consumers where they live and drink via a contemporary approach to brand and promotion, how he cultivates mutually beneficial celebrity partnerships and why moving at “the speed of culture” is key to the company’s marketing strategy.
Thomas Ashbourne Introduces ‘The After Hours’ Espresso Martini, Neil Patrick Harris’s New Venture Into Craft Cocktails
Award-winning Thomas Ashbourne Craft Spirits, a wildly dignified, female-led and owned canned and bottled craft cocktail company, unveils its newest cocktail alongside actor, producer, and cocktail enthusiast Neil Patrick Harris with the debut of "The After Hours" Espresso Martini.
Waterloo Launches New LTO Flavor + Collab With Chef Curtis Stone
Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, announced the launch of its all-new Tropical Fruit sparkling water, available as a limited-time-only (LTO) offering for the summer season.
GNGR Labs Introduces Their Latest Addition – the Vitamin C Booster Shot
GNGR Labs, a producer of high-quality wellness shots, has announced the release of its latest product, the Vitamin C Booster. Designed for those who want to reap the benefits of ginger shots but are more sensitive to spices, this new SKU offers a milder yet equally powerful alternative.