With the California-based hard juice brand’s latest flavor – the protein-rich BUILD – Pulp Culture is continuing to push forward its mission of creating a better-for-you alcoholic drink.
BIOLYTE, the first recovery drink to offer the same amount of electrolytes as an IV bag, announces its retail expansion into an additional 1,123 locations of Kroger Family Companies across…
TOST CEO Brooks Addington discussed how rising interest in non-alcoholic alternatives is fueling interest in his brands's sparkling drinks, and shared the company's plans to launch in cans.
Super Coffee co-founders Jim, Jake and Jordan DeCicco spoke about how shifting headwinds have influenced recent business decisions, the impact of Covid on innovation and what they learned from being on the front lines of distribution and merchandising since the outset of the pandemic. They also explained the value of being “the world’s foremost experts on Super Coffee” and how they communicate exit planning to their team.
Asian-inspired sparkling water brand Sanzo has partnered with former NBA star Jeremy Lin for a new LTO flavor launch – Asian Pear – which is rolling out in retail and online this month. The launch is timed to celebrate the 10 year anniversary of “Linsanity."
Vital Pharmaceuticals (VPX), the maker of Bang Energy, has filed for Chapter 11 bankruptcy protection. Business operations will continue, the Florida-based company said in a press release Monday, as it moves ahead with efforts to rebuild the Bang distribution network.
The natural energy shot brand has landed digital media powerhouse Barstool Sports as its new marketing partner.
PepsiCo’s mission to become a “Faster, Stronger and Better” company has colored its innovation slate for 2023; Pop star Jason Derulo has taken an equity stake in birch water brand TREO; Innovations in energy drinks may have played the starring role at this year’s show, but iced tea was not far behind.
As hard seltzer slows and spirit-based RTDs accelerate, brands like White Claw, Topo Chico and Truly are eager to help consumers cross over.
It’s finally here: Sans by Taejin Beverage, the first Asian-themed alcohol-alternative beverage created by Kevin “Taejin” Kreider from Netflix hit series, Bling Empire.
This holiday season, Talking Rain Beverage Company, the maker of bestselling sparkling water brand, Sparkling Ice, is spreading holiday cheer with its second annual Cheers to Giving campaign.
Pureboost, the #1 best-selling antioxidant clean energy drink mix that is free of sugar and sucralose, debuts with over $2M on Wefunder, the most popular crowdfunding platform in the US, just hours after their public launch on September 28, at 9am EST.
Having establishing itself as the sixth largest sports drink brand in the U.S. after less than a year on the market, Logan Paul's PRIME Hydration is now setting its sights on international growth and expanding its platform with powders and energy drinks.
A new report by spirit accelerator Distill Ventures highlighted non-alcoholic beverages and spirits evolution into a fast-moving segment with products ranging across different use occasions and need states.
