Blue Run Spirits announces several key executive appointments including Global Brand Manager, CFO and Kentucky Operations Lead. In addition, the company announces it is expanding distribution in the important whiskey states of Texas and Florida, as well as in Canada, following a very successful rollout in that market in 2021.
Hecho Tequila Soda announced that it has received a strategic investment from Grupo Solave, one of Mexico’s leading producers of Blue Agave, who also house state of the art Tequila manufacturing facilities in Amatitan, Jalisco. Concurrently, Hecho and Grupo Solave signed a supply agreement that ensures consistent, high quality supply of 100% Blue Agave Tequila, the primary ingredient in Hecho’s Ready To Drink (RTD) canned Tequila Soda.
Madre Mezcal, the artisanal mezcal brand made by hand in the rural hills of Oaxaca, Mexico, launches Desert Water, a line of ready-to-drink canned cocktails. Created as a high-quality, all natural RTD for conscious consumers, Desert Water serves as an introduction to new mezcal drinkers that might otherwise be intimidated by the spirit while also appealing to mezcal lovers with a new format. Desert Water is meant to be enjoyed with friends wherever your adventures take you, whether that’s at a music festival, foraging for mushrooms, or after a long surf session.
After pioneering the craft brewed sparkling hop water category in 2014, H2OPS is announcing a brand refresh, moving their existing IPW trademark prominently to the front of the label and expanding into cans. Co-founder Paul Tecker explained that “IPW is our refreshing take on an IPA that is a craft brewed hop Water you can drink Wherever, Whenever and Without alcohol, calories, or gluten. It’s also easier to pronounce than our company name H2OPS, which will remain on the label, but in a smaller way.”
BIOLYTE – touted as the world’s first “IV in a bottle” – announces its retail expansion into an additional 300+ Circle K locations across the global convenience store chain’s Southeast Division including Georgia, South Carolina and North Carolina. This growth comes on the heels of the brand’s current presence in 600+ Circle K stores within its Gulf division (Alabama, Mississippi, Louisiana and Florida) & across the South Atlantic. Created & founded by Atlanta-based anesthesiologist Dr. Trey Rollins, one bottle of BIOLYTE provides the same amount of electrolytes as IV rehydration therapy (nearly 6.5 times more than other leading sports drinks and with only one-third of the sugar) plus natural ingredients that boost energy, ease stomach illness and reduce muscle cramps.
ROAR Organic, a line of delicious hydration beverages offering a blend of vitamins, antioxidants and electrolytes for Complete Hydration that replenishes, announced that all four of its core SKUs – Mango Clementine, Cucumber Watermelon, Georgia Peach and Blueberry Acai – will now be sold at the majority of Whole Foods Market locations nationwide.
The 92-year-old, Massachusetts-based cranberry producer announced the launch of a new marketing campaign this week, called “What will you do with all that Power?”; Also, Essentia extends its 'Stop for Nothing' campaign and Annie Agar joins Rowdy Energy.
Award-winning, Amsterdam-based Gin 1689, launches in Spain through a distribution partnership with ID Creators.
Faraday West Indies Rum, a new blended rum that recently won a gold medal at the prestigious San Francisco World Spirits Competition, is proud to announce its launch in select markets including New Hampshire, Maine, Vermont, Massachusetts, Minnesota, Michigan, Ohio and Kentucky. Faraday, which celebrates the diversity of the Caribbean, is also available for purchase online at faradayrum.com.
Like meditation in a mug. Superfood latte mixes for calm, zen-like focus in an instant. Blossom, a Chicago-based mental wellness company, launches a line of barista-style oat milk latte mixes to support mood, focus, and stress.
Essential Elements (Ee) – the premium, science-backed sports nutrition brand – has partnered with pro-surfer Koa Smith to help athletes and health-conscious consumers ‘Get Hy’. Staying hydrated is Koa’s top priority while he’s catching waves, Essential Elements hydration sticks help him replenish his electrolytes, provide a boost to his immune system and give him the energy to glide into some of the biggest breaks in the world.
Zoe Feldman, the GM of consumer for acclaimed and influential restaurant group Momofuku, spoke about the vision for the company’s brand of restaurant-grade pantry essentials, the impact of founder David Chang’s media presence on awareness and product trial, why she can’t hit the brakes on growth, and the reason she only hires “Swiss Army knives.” She also discussed the brand’s role in the evolution of the ethnic aisle and why she is focused on the fundamentals of building a good business.
Beacon Beverages, Inc. announced the launch of Beacon Functional Cocktails. It’s the first alcoholic beverage that contains Hovenia dulcis, a plant that has been used in Asia for hundreds of years for its well-studied benefits, including relieving hangovers and improving how the body metabolizes alcohol.
Vermont lawmakers have advanced a bill to lower taxes on and grant wider market access to spirits-based, ready-to-drink (RTD) canned cocktails. If signed by Gov. Phil Scott, the bill (H.730) will go into effect July 1. It would lower state excise tax on spirits-based RTDs from $7.68 per gallon to $1.10 gallon.
