• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Vibes Beverages enters functional tonic category with three-SKU platform built around nootropics, ketones, kava, and hops

info_outline PRESS RELEASE posted by Vibes Beverages LLC.

May. 12, 2026 at 12:48 pm

X LinkedIn Reddit Facebook Email
Report Press Release
non alcoholfunctional rtdsenergy drinkshydration drinkskeytones drinkhops beverage
Non-Alcoholic BeveragesBeer CompaniesSpirits Companies
  • image-01

The Fort Myers-based brand launches Electric Shores, Hot Tropic, and Glow Getter—positioning itself alongside energy drinks and adult beverages as a new functional occasion for modern consumers.

Launch Date: May 15, 2026

Vibes Beverages LLC has launched its debut lineup of functional tonics, introducing a three-SKU platform the company calls a Functional Social Tonic system. Available at drink-vibes.com and rolling out across Florida, Georgia, North Carolina, Texas, and Utah, the brand is built around active functional ingredients—ketones, kava, hops extract, and a shared nootropic stack—designed to create real, perceptible states across three distinct consumer occasions.

The brand sees itself as a complement to established beverage categories rather than a competitor. In the same way energy drinks grew alongside beer and spirits as an occasion of their own, Vibes is positioning its tonics as an additive choice—something consumers reach for when the moment calls for function alongside sociability, not necessarily instead of anything else.

The three-SKU lineup

Energy

Electric Shores

A next-generation energy tonic powered by goBHB ketones, natural caffeine from green tea, and an electrolyte hydration blend. Citrus-tropical flavor. Positioned as a cleaner, smoother evolution of the energy drink—sustained fuel without the crash or jitters. 0% ABV.

Chill

Hot Tropic

A kava-powered calm tonic with 60 mg kavalactones per can. Mango habanero flavor. Inspired by traditional kava ritual, elevated with a modern nootropic blend for social ease and relaxed presence. 0% ABV dietary supplement.

Social

Glow Getter

A functional hops tonic with Alpha GPC, L-Theanine, and green tea caffeine. Citrus hop brightness with a sparkling finish. Among the first beverages to leverage hops extract specifically for its relaxation and social-flow properties, paired with a nootropic stack. 0% ABV.

Shared nootropic foundation—present in all three SKUs

  • Alpha GPC
  • L-Theanine
  • Green Tea Extract
  • Additional actives in development

Each product in the lineup shares a core nootropic stack—Alpha GPC for cognitive support, L-Theanine for calm focus, and green tea extract for clean, sustained energy—layered beneath its occasion-specific functional active. The company describes these three as the first of a growing pipeline of functional compounds it intends to introduce as the platform scales.

Electric Shores, the brand's energy SKU, is differentiated from conventional energy drinks through its use of goBHB beta-hydroxybutyrate ketones alongside natural caffeine and a hydration mineral blend of magnesium glycinate and potassium gluconate. The formulation targets consumers who want sustained cognitive and physical performance without the stimulant-heavy profiles common in the category.

Glow Getter, the hops-forward social tonic, is one of the more novel entries in the functional space. While hops have appeared in non-alcoholic beers for flavor, Vibes is among the first brands to deploy hops extract as the primary functional active—specifically for its naturally occurring relaxation and sedative-adjacent properties—stacked with nootropics for smooth social performance.

“We see Vibes sitting alongside the great beverage categories—not replacing them. Energy drinks didn't displace coffee or soda. They created their own occasion. That's exactly what we're building with functional social tonics.”

— Vibes Beverages LLC, Founding Team

The brand is manufactured in partnership with Burma Brewing in Fort Myers, Florida, and will distribute across retail, direct-to-consumer, and on-premise channels. All three SKUs are 12 fl oz, 0% ABV, and designed for repeat, occasion-based purchase.

Initial launch markets include:

  • Florida
  • Georgia
  • North Carolina
  • Texas
  • Utah
  • Additional states TBA

The company has not disclosed distribution partners, investment details, or pricing at this time.

About Vibes Beverages LLC

Vibes Beverages LLC is a functional beverage company based in Fort Myers, Florida. Its debut platform—the Functional Social Tonic system—consists of three 0% ABV SKUs: Electric Shores (ketone energy tonic), Hot Tropic (kava chill tonic), and Glow Getter (hops social tonic). All three products feature a shared nootropic foundation of Alpha GPC, L-Theanine, and Green Tea Extract, with additional functional ingredients in development. Manufactured by Burma Brewing, Fort Myers, FL. For more information, visit drink-vibes.com.

Media Contact

Vibes Beverages

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Vibes Beverages
    Vibes BeveragesCPG Companies
    External Link Icon
    View on Nombase

Latest News

Ritual Zero Proof Debuts RTDs

Ritual Zero Proof Debuts RTDs

Pop & Bottle Grows Beyond Lattes with Matcha Hydration Launch

Pop & Bottle Grows Beyond Lattes with Matcha Hydration Launch

Marketing: David Beckham’s IM8 Partners with Inter Miami, Nescafé Unveils Espresso Keg

Marketing: David Beckham’s IM8 Partners with Inter Miami, Nescafé Unveils Espresso Keg

SPONSORED POST
Buying as Well as You Sell: Your Next Profit Tailwind

Buying as Well as You Sell: Your Next Profit Tailwind

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

Sales Representative - AZ - Bluebird Hardwater

Sales Representative - AZ - Bluebird Hardwater

National Account Manager - Almanac

National Account Manager - Almanac

Brewery Cellar Technician (1) and Packaging Technicians - Isle Brewers Guild, LLC

Brewery Cellar Technician (1) and Packaging Tec...

Vice President of Sales - Southeast US - Good Boy Vodka

Vice President of Sales - Southeast US - Good B...

Area Sales Manager - Pittsburgh, PA - Good Boy Vodka

Area Sales Manager - Pittsburgh, PA - Good Boy ...

Equipment Maintenance Manager - 2 Towns Ciderhouse

Equipment Maintenance Manager - 2 Towns Ciderhouse

View All Jobs|Post a Job

More News

Pop & Bottle Grows Beyond Lattes with Matcha Hydration Launch

Pop & Bottle Grows Beyond Lattes with Matcha Hydration Launch

Marketing: David Beckham’s IM8 Partners with Inter Miami, Nescafé Unveils Espresso Keg

Marketing: David Beckham’s IM8 Partners with Inter Miami, Nescafé Unveils Espresso Keg

How Lil Yachty’s Yacht Water Is Building on Atlanta Music and Brewing Veterans

How Lil Yachty’s Yacht Water Is Building on Atlanta Music and Brewing Veterans

Westrock Reports Positive Q1 With Production Lines Fully Operational

Westrock Reports Positive Q1 With Production Lines Fully Operational

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Facilities Maintenance Coordinator - Foothills Brewing - Foothills Brewing
  • Territory Sales Manager (FL & TN) - Bayou City Hemp Company - Bayou City Hemp Company
  • Territory Sales Manager (FL & TN) - Bayou City Hemp Company - Bayou City Hemp Company
  • Sales Representative (NJ/PA) - Flying Fish Brewing Co - Flying Fish Brewing Co
  • Hops Sales Representative - Hop Revolution - Hop Revolution
  • Brewer - Aloha Beer Co. - Aloha Beer Co.
  • Area Sales Manager - Inland Empire, CA - Good Boy Vodka - Good Boy Vodka
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Daily Grind: How Everyday Dose Is Breaking Beyond Coffee
  2. Taste Radio: Why Did Her Brand Fail? There’s Not Just One Reason.
  3. Ritual Zero Proof Debuts RTDs
  4. Pop & Bottle Grows Beyond Lattes with Matcha Hydration Launch
  5. Marketing: David Beckham’s IM8 Partners with Inter Miami, Nescafé Unveils Espresso Keg
  6. How Lil Yachty’s Yacht Water Is Building on Atlanta Music and Brewing Veterans
  7. Westrock Reports Positive Q1 With Production Lines Fully Operational
  1. Best Day Brewing Heads Overseas with Alaska Airlines
  2. Vibes Beverages enters functional tonic category with three-SKU platform built around nootropics, ketones, kava, and hops
  3. What to Expect at Bar Convent Brooklyn 2026
  4. The Dawn of Our Spirit: In Celebration of Enduring Character
  5. Hoplark Unveils Comprehensive Brand Refresh, Strengthening Shelf Presence Across Retail
  6. Rhum Clément Introduces V.O in the U.S.
  7. Dennings Point Distillery Expands Flexible Production Model to Support Evolving Beverage Brands
  1. Ritual Zero Proof Debuts RTDs
  2. How Lil Yachty’s Yacht Water Is Building on Atlanta Music and Brewing Veterans
  3. Middle-Tier Power Players Emerge As RNDC Nears a Total Exit
  4. Breakthru Beverage to Acquire RNDC’s Kentucky, Indiana Territories; More Transactions Incoming
  5. New Hard Lemonade RTDs Squeeze Out Mainstays
  6. Retailers Add More Space For High ABV RTDs, NA Analogs, THC
  7. Following Surfside Success, Stateside Targets 1.5M Super Lyte Cases This Year
  1. Lil Yachty’s Yacht Water Builds on Atlanta’s Music Scene with Former Beer Leaders
  2. Circana Weekly Scans: Bev-Alc Sales -2.3% in ‘Second Reset Week’ Post-Easter
  3. Boston Beer to Launch 15% ABV Lytt Electric Coolers
  4. Bump Williams: Regional & Local ‘Still Matters;’ Craft Showing ‘Encouraging’ Forward Progress Through Q1
  5. A Beer For Mom (and Pls Remember the Flowers)
  6. BeerBoard: Michelob Ultra Tops Draft Volume Share on Cinco de Mayo
  7. Press Clips: Breakthru Strikes, Monster and Diageo Earnings, Hard Seltzer’s Top-Heavy Market & More
View All|Submit News

Promoted PR Posts

heywell Launches Limited-Time calm + restore Sparkling Green Apple Pineapple

heywell Launches Limited-Time calm + restore Sparkling Green Apple Pineapple

Artet, the THC-Infused Cocktail Brand, Collaborates with Pearl Street Caviar to Launch a One-of-a-Kind Luxury Bundle for 4/20

Artet, the THC-Infused Cocktail Brand, Collaborates with Pearl Street Caviar to Launch a One-of-a-Kind Luxury Bundle for 4/20

Introducing Oath Sparkling Energy + Protein

Introducing Oath Sparkling Energy + Protein

Señorita Broadens Portfolio With 1777, the Brand’s First Non-Alcoholic THC Spirit

Señorita Broadens Portfolio With 1777, the Brand’s First Non-Alcoholic THC Spirit

Kamello to Be Featured at Jacks Pro Surf Competition

Kamello to Be Featured at Jacks Pro Surf Competition

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙