Rhum Clément Introduces V.O in the U.S.

Le François, Martinique — May 12, 2026 — Rhum Clément, renowned for its range of Rhum Agricole from Martinique, is proud to introduce V.O in the U.S. (SRP $39.99/700 ml). Already the bestselling Clément expression in France and around the world, V.O features a new bottle design and joins V.S.O.P., X.O., and the exquisite 10-Year-Old Gran Reserve expression in the aged rhum collection in the U.S. Distilled exclusively from fresh sugarcane juice, Clément V.O (40% ABV) is aged in the cellars of Habitation Clément in Martinique, alternating between ex-bourbon barrels and new American oak casks. It is available at retail locations nationwide and at Curiada.com, where the first 100 orders receive free shipping.

“Clément V.O is long overdue to land on America’s shores following its success in Martinique, France, and beyond,” says Benjamin Mélin-Jones, fourth-generation member of the Clément family. “Since reintroducing Rhum Clément to the U.S. in 2005, we’ve built our reputation through ultra-premium aged expressions, and Clément V.O arrives at the perfect moment, answering spirits enthusiasts’ demand for an authentic, aged rhum that’s versatile, approachable, and celebrated from a house they trust.”

Since 1887, the production of Rhum Clément has been carried out according to time-honored methods inherited from Homère and Charles Clément. On the nose, Clément V.O delivers well-defined aromas of vanilla, coconut, cocoa, and caramel. Youthful and light on the palate with a long finish, V.O is marked by delicate almond notes accompanied by a balanced oak character.

Clément’s Aged Rhum Agricole Collection: New Bottle Design and Responsible Packaging

Developed in collaboration with glassmaker Saverglass and design studio Linéa, Clément’s V.O, V.S.O.P., X.O., and 10-Year-Old Gran Reserve bottles feature a new sleek, contemporary silhouette that retains the distinctive shoulder shape of Clément’s historic bottle. Engraved markings of “Clément” and “1887” are integrated into the glass, celebrating the brand’s Martinican roots and a heritage spanning more than 135 years.

“Our new bottle is a decisive evolution for Rhum Clément,” says Charles Larcher, President, Rhum Clément. “It boldly expresses what makes our aged rhum agricole attractive and distinctive, reinforcing their premium credentials while staying true to our Martinican roots and French Caribbean heritage.”

The new bottle is on average 23% lighter than the original, reducing the raw materials required for production and helping lower emissions associated with both glass manufacturing and transportation. Ecological impact was a primary criterion in the design of the bottle for the island-based company, which contributes to a measurable reduction in the overall carbon footprint of the packaging. In addition, the removal of direct glass screen printing and the use of labels made with FSC-certified paper and carefully selected inks also improves recyclability.

Change in Color Identity Eases Consumer Navigation

Color segmentation across the aged rhum range has been redesigned around Clément’s signature green to ease consumer navigation and clarify the premiumization ladder. For example, Clément V.O, the portfolio’s flagship expression, now features a cream-and-green color pairing, while higher-aged expressions adopt copper (V.S.O.P.) and golden (X.O.), consistent with their positioning. The “AOC Martinique” designation has also been given greater prominence on the bottle, reflecting growing consumer demand for transparency regarding origin, craftsmanship, and terroir.

Coco Canne Spritz: A Modern Cocktail

To support this contemporary expression of aged rhum agricole, Clément is highlighting the “Coco Canne Spritz” featuring Clément V.O. The drink appeals to a younger drinker, without compromising the heritage attributes of the AOC Martinique.

Coco Canne Spritz

• 1.5 oz Rhum Clément V.O

• 0.5 oz lime juice

• 0.5 oz simple syrup

• 2–3 oz sparkling coconut water

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ABOUT RHUM CLÉMENT

Founded in 1887, Clément is one of Martinique’s iconic brands. Internationally recognized as an ambassador for AOC Martinique Rhum Agricole, Clément has preserved ancestral traditions inherited from its founder Homère and his son Charles Clément, and continues to refresh these traditions with modern innovations to its portfolio of Rhum Agricole. Located in Le François, on the Atlantic coast of Martinique, Clément produces aged and unaged Rhum Agricole, as well as a range of rhum-based liqueurs. Habitation Clément has six aging cellars housing over 12,000 barrels of particular types, origins, and sizes. This diversity enables cellar master Julien Thimon and his team to expertly craft characterful aged rums with flavorful oak character, reflecting Clément’s distinctive aromatic profile. For more information, visit rhumclementusa.com or follow @rhumclementusa.