Former Anheuser-Busch InBev executive Felipe Szpigel is merging his high-end, ready-to-drink (RTD) canned cocktail brand Five Drinks Co. into a new beverage venture platform called Better Drinks, that will bring several Brazilian brands into the U.S.
GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, is pleased to announce a high-energy summer event sponsorship calendar to help fuel some of the most anticipated events of the summer across Canada, May through September.
Talking Rain Beverage Company, the maker of Sparkling Ice beverages, is pleased to announce its continued partnership with national nonprofit organization, Homes For Our Troops (HFOT), to build and donate specially adapted custom homes nationwide for severely injured post-9/11 Veterans, to enable them to rebuild their lives. Together, Sparkling Ice and Homes For Our Troops aims to give back to the Veteran community and honor their service and sacrifice for their country.
Nutrabolt, a global leader in human performance and the maker of one of the nation’s fastest growing performance energy drink brands, C4 Energy, announces new clinical trial study claims on the benefits of C4 Smart Energy, showcasing the efficacy of its better-for-you and cognitive performance energy drink. Conducted at the University of Iowa, the new study tested the cognitive and mental performance effects of C4 Smart Energy, which contains a specially-formulated combination of clinically studied ingredients, including InnovaTea, a plant-based caffeine ingredient derived from green tea extract that delivers energy and alertness, alongside Cognizin, a patented citicoline designed to support mental focus, attention, and recall.
Essentia Water, the pioneer of ionized alkaline water in the U.S., has launched a new campaign featuring basketball star Jimmy Butler, Chicago quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its "Stop for Nothing" campaign, which launched in 2021 and featured McRae alongside Kansas City quarterback Patrick Mahomes, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate.
Harmless Harvest, a leader in the organic coconut-based food and beverage product market, announces the transition to 100% recycled polyethylene terephthalate (rPET) bottles for its coconut water and smoothie beverage products. This May 2022, all retailers carrying the beloved brand’s coconut-based drinks across the U.S. will stock their shelves with the newly composed bottles. The transition is part of the brand’s commitment to zero waste production, creating a roadmap for progress toward products and practices that have a net-positive impact on both people and the environment.
Saint James Tea, an organic and sustainably packaged line of ready-to-drink teas, has teamed up with LA Libations, as a component of their SoCal Incubation Program (SIP), a California-based beverage incubator that focuses on emerging health-centric consumer brands looking to grow in market.
Whether it’s a runner’s high, mastering a yoga pose, or just getting out and moving, Propel Fitness Water wants to celebrate all the ways that working out can be joyous. This summer, Propel, the electrolyte water from Gatorade, is teaming up once again with writer, actor and producer Mindy Kaling to inspire exercisers to come together and find their JOWO – Joy of Working Out.
Pickle Juice, the all-natural way to stay hydrated and stop muscle cramps, has recently announced its partnership with AATAC (Asian American Trade Association’s Council). AATAC’s network comprises one of the nation’s largest associations of convenience stores, gas stations, and general retail outlets representing over 80,000 locations. AATAC has been an important part in launching dozens of new products into the convenience and general retail channels, several of which are now considered to be some of the most successful checkout lane products of the past decade.
Golden Grail Technology (OTC: GOGY) a fast-growing company with a strategic mission to innovate, build and streamline the growth of its beverage portfolio through fiscally responsible investing has announced the hiring of Richard Moreland a beverage sales veteran who also has significant experience in the Hemp/CBD space.
Westland Distillery’s Outpost Range welcomes Colere Edition 2 American Single Malt Whiskey (50%ABV, 7o0ml, $149.99 SRP) to their growing portfolio of premium single malts that celebrate Pacific Northwest provenance and the new frontiers in whiskey. With a first edition launched in 2021, Colere American Single Malt Whiskey reflects Westland’s core mission to push beyond the old-world conventions and explore new varieties of barley bred outside the commodity system. Only 3,000 bottles of this second edition are available worldwide for purchase.
As summer looms on the horizon, Thomas Ashbourne Craft Spirits is making a splash in the ready-to-drink cocktail category with the launch of its four-SKU portfolio that was crafted with the help of celebrity founding partners Sarah Jessica Parker, John Cena, Ashley Benson, Rosario Dawson, Vanessa Hudgens, and Playboi Carti.
Kasama, the acclaimed small-batch rum from Filipino founder Alexandra Dorda that celebrates the Philippines and aims to redefine the next generation of both rum drinkers and makers, releases its first limited-edition bottle designed in collaboration with Filipino founder Josie Natori of New York-based fashion house, Natori, to raise awareness and support for Asian American and Pacific Islander Heritage Month.
Launching this Spring, Cardenxe is an artisanal, small-batch sotol brand with a mission to bring back the ancient Mexican spirit and to inspire a deep emotional connection for drinkers. This premium entry into the Mexican spirits category celebrates sotol’s rich heritage and launches with two terroir-inspired hero varietals, Sotol De La Sierra and Sotol De Desierto, which already were awarded Gold and Silver medals respectively in the 2022 San Francisco World Spirits Competition.
