FABRIC Launches Zero, a Non-Alcoholic Hop Water Built on “Function Without the Nonsense”

Denver, Colo. [May 12, 2026] – FABRIC, a Denver-based functional beverage brand, announces the launch of Zero, a non-alcoholic sparkling hop water formulated with 150mg of L-theanine, trace electrolytes, and magnesium glycinate. Marking the brand’s first product without cannabinoids, Zero is designed to deliver calm, focused alertness without sugar, caffeine, or alcohol.

Instead of using adaptogens that take six to eight weeks of a therapeutic daily dose for the body to adapt, FABRIC has added the nootropic L-theanine, a naturally occurring amino acid found in tea. Included at 150mg—approximately three times the amount commonly used in functional beverages—the dose is designed to support calm focus and mental clarity within 30 to 40 minutes.

“Science proves that adaptogens don’t work in a single serving. Half the functional beverage shelf is built on ingredient stories that sound good but do nothing. FABRIC is proudly adaptogen-free,” says Founder and CEO Tom Eddleston.

The formula also includes trace electrolytes and magnesium glycinate to support hydration. Both are naturally occurring in the body and commonly lost through daily activity. Magnesium glycinate was specifically selected for its stability in beverage applications and its role in supporting hydration without the digestive effects associated with higher doses.

Flavor is led by bright citrus and lemongrass, layered with Australian Galaxy hops for a crisp, aromatic finish. The result is a clean profile designed to fit multiple consumption occasions, including coffee pairings, afternoon resets, post-work wind-downs, and social settings where consumers are seeking an alcohol-free option.

As with all FABRIC products, Zero is zero calories, zero sugar, and zero alcohol. The product is sold in 4-packs (MSRP $9.99) and will be available direct-to-consumer for pre-sale beginning May 12, shipping in early June, with retail distribution across Colorado in early June 2026 as well.

FABRIC leads a broader shift in the functional beverage category toward formulations that prioritize perceptible, single-serve effects.

FABRIC’s approach is intentionally selective. Rather than relying on overhyped adaptogenic ingredients, the brand focuses on compounds with evidence supporting immediate impact in a beverage format.

“As an industry, we’ve gotten very good at storytelling and very bad at delivering results,” added Eddleston. “If you can’t feel the benefit with one serving, it doesn’t belong in the can.”

This philosophy underpins what FABRIC refers to as “functional honesty,” centered on fewer ingredients, research-backed doses, and measurable effects.

For more information, contact Andrea Green at [email protected].

About FABRIC

FABRIC is a functional beverage brand on a mission to Unf*ck Tomorrow™. A Public Benefit Corporation and B-Corp Pending, FABRIC donates 2% of revenue to mental health initiatives. Every product is zero-calorie, zero-sugar, zero nonsense.