The market is wide open for beverage entrepreneurs to jump in with innovative and engaging new CBD and hemp-based drinks. Yet established players are equally focused on the potential for CBD as an opportunity to extend existing product lines and inject new energy and dimension to their brands.
ICONIC Protein, Truly Grassfed Verified protein company, launched its core line of 11.5 oz. protein drinks (Chocolate Truffle, Vanilla Bean and Cafe Latte) in Whole Foods Markets nationwide.
Fairlife is heading west as construction is set to begin this year on a new 300,000-square-foot production facility in Goodyear, Ariz. The brand anticipates the $200 million facility will be online by the second half of 2020.
Andrew Aussie is the president of Up to Good, a beverage company that is upcycling coffee waste to offer a unique energy drink. The beverage is brewed with cascara, the coffee cherry, which is normally disposed of in coffee processing. The brand believes its sustainable focus, direct trade practices and mission to give back to coffee farmers will resonate with millennials.
Clear/Cut Phocus (Phocus), a first-of-its-kind premium sparkling water containing natural caffeine and L-Theanine, will now be available in select regions of New York including all five boroughs of New York City, Long Island, Westchester and Putnam County through Big Geyser Inc.
The Granny Squibb Company has announced that in the wake of growth, Jamie Schapiro will join the team as CEO and Emma Haskell as project manager.
Aloha, a pioneer in the plant-based protein industry, has announced the launch of its newest innovation, a protein drink. Available in three delicious flavors, Chocolate Sea Salt, Coconut and Vanilla, the convenient and nutritious protein drinks provide 18 g of protein with only 5 g of coconut sugar.
Hälsa – the Scandinavian organic drinkable oat yogurt sensation, Oatgurt – has experienced 120 percent baseline growth in the past three months. In addition to Wegmans and selected New York stores Hälsa is now also available at ShopRite, Fresh Direct and at all three New York City airports through grab-and-go retailers and kiosks.
Tetra Pak has announced the launch of its connected packaging platform, which will transform milk and juice cartons into interactive information channels, full-scale data carriers and digital tools. Driven by the trends behind Industry 4.0, and with code generation, digital printing and data management at its core, the connected packaging platform will bring new benefits to food producers, retailers and shoppers.
The American Academy of Pediatrics and the American Heart Association are introducing new policy recommendations to limit kids’ and teens’ access to sugary drinks, according to CNN.
A serial entrepreneur who started working for himself at age 12, Mark Sisson finally hit the jackpot. Sisson is the founder of Primal Kitchen, a Paleo-centric brand of condiments that Kraft Heinz acquired in 2018 for $200 million. Although Primal Kitchen was on the market for just three years when it was acquired, the brand, which was born out of Sisson’s popular blog, was decades in the making.
New Age Beverages Corporation, the Colorado and Utah-based organic and natural beverage company intending to become the world’s leading healthy beverages and lifestyles company, has announced the distribution expansion of their Marley brand with Walmart, the world’s largest retailer.
Skinny Bkinny Wines was launched with the idea of offering smart choices for the health-conscious consumer. Its wines are now available for delivery in most states via its online shop and club membership.
Following the global acclaim of their beaver castoreum-infused whiskey, Eau de Musc, Steven Grasse (the creator of the Hendrick’s Gin and Sailor Jerry Rum brands) and his talented team at Tamworth Distilling and Mercantile are excited to announce their next incredible experiment in the “House of Tamworth” line: Lait de Romalea (“Milk of Grasshopper”).
