Adrianne DeLuca is the Assistant Managing Editor - Newsletters for BevNET and NOSH.
Online influencers and creators aren’t just making their own CPG brands – they’re doing it with each other. PRIME has joined forces with YouTube superstar MrBeasts’ chocolate company Feastables to introduce Lunchly, a kid-friendly meal kit positioned as a better-for-you competitor for Kraft Heinz’s Lunchables.
Today, Amazon announced the launch of a new brand, Amazon Saver, to bulk up its private label department; the value-focused grocery brand will be available both in Amazon Fresh stores and online.
At the onset of the COVID-19 pandemic, business owners were panicking at the thought of going under. For many, federal financial assistance programs felt like a lifeline. Now, some claim they are sinking the ship.
Siddhi Capital announced the closing of its second fund today at $135 million; the new vehicle marks the firm’s shift from startup to growth equity stage investments and a broadening beyond food and beverage.
After fifteen years of selling syrups, sauces and drink mixes, Jordan’s Skinny Mixes is getting a makeover. The company is bringing together its full range of products – over 100 different flavors spanning numerous categories, formats, nutritionals and use-occasions – under new “unified” branding.
Since creating Daring Foods in 2018, Ross Mackay has embraced the daunting task of getting Americans’ to think differently about the ingredients they consume everyday. But even in its simplicity, his latest venture – hydration beverage Cadence – may represent an even bigger challenge.
BevNET Live day one brought everything from tactical discussions on navigating emerging challenges as a first-time entrepreneur and how to embrace novel marketing opportunities to insight into the current climate for investment and much more. Check it all out here.
There’s no question that powerhouse national distributor UNFI’s new Simplified Supplier Approach (SSA) is more streamlined than previous agreements. But that’s about the only thing everyone will agree on.
There’s a new New York City-based coconut water brand on the market and it isn’t looking to build through the typical channels. Strange Water, created via a partnership between live events company Stranger Than and promoter TCE Presents officially launched this week.
The country’s largest grocery retailer is setting up to capitalize on consumers’ growing affinity for private label offerings amid continued, heightened food prices. Walmart debuted its new store brand, bettergoods, today with over 300 unique products.
The Simply Good Foods Company (SGFC) is adding more muscle to its brand lineup. The publicly-traded company announced today it will acquire Only What You Need (OWYN) for $280 million in a cash transaction.
Two months after the FTC completed a review of Kroger and Albertsons’ proposed supermarket mega-merger and filed a lawsuit to block the deal, the grocery chains have added more store locations and assets to an updated version of their definitive divestiture agreement with C&S Wholesalers.
Purchasing habits, higher grocery prices and an ever-changing physical and digital retail landscape have had a significant and lasting impact on both CPG companies' profits and the margins of grocery stores since the start of the pandemic.
PLEZi, the kids beverage brand co-founded by former First Lady Michelle Obama, is looking to win over a greater share of the category with the launch of PLEZi FIZZ, a carbonated version of its fruit juice drinks.
