New Products: Protein Coffees, Creatine Kefir And Seasonal Varieties
This week’s new products gallery is full of new protein-laced options as well as new LTOs for the changing of the seasons.
BevNET.com Staff
Posts by BevNET.com Staff
Reviews: Crunchy Hydration, Undone Italian Spritz & Proxies’ Five-Star Cider
An Italian Spritz that is definitely NOT an Italian apero. A dry cider minus the booze. Hydration that's... Crunchy? We've got it all in this week's reviews, including a rare perfect five-star score.
Marketing: Charles Barkley Takes Center Court with Coco5; C4 and RECOVER 180 Tap NFL Stars
Coconut water-based hydration beverage Coco5 is continuing its push from locker room staple to fast-rising wellness player with a new ad campaign starring co-owner and retired NBA Hall of Famer Charles Barkley.
Taste Radio: ‘Shameless’ CPG: Why William H. Macy Is All In On Woody Creek
When Oscar-nominated actor William H. Macy joined Woody Creek Distillers, it wasn’t a Hollywood deal – it was a neighborhood one. In this episode, he and award-winning bartender Sean Kenyon discuss how Woody Creek evolved from a small-town operation into a nationally respected brand, all while staying true to its roots: crafting world-class spirits at accessible prices.
Taste Radio: Niche To National. The Brands Finding A Better Way To Scale.
From college campuses to cannabis aisles, this episode explores how emerging CPG brands are carving out space in crowded categories. The hosts unpack Better Sour’s rapid retail expansion – including an exclusive Sprouts flavor – while also spotlighting Toom’s strategic refresh that helped turn a niche garlic dip into a national brand. Plus, the challenges of adaptogen overload.
New Products: RTDs Take A Backseat As MUD\WTR, Cometeer & Atomo Flex Formats
This week's gallery features a range of non-RTD releases, including MUD\WTR's take on PSL, Atomo's latest attempt to crack the bean-free coffee category, a new functional supplement from Evie Beauty Fuel, and Poppi's next round of drinks for drive-through beverage shop HTEAO.
Reviews: Avocado Seed Tea, Kace’s New Fruit Teas & Woodstock THC Seltzers
This review batch has feet firmly on either side of the present day, with a forward-looking take on avocado seed tea, a throwback THC seltzer that echoes an iconic cultural event from the past, and a fruit tea for all seasons.
New Adult Non-Alc Drinks From Parch, Lapo’s, Wilderton And More
This month’s adult non-alc offerings include a desert-inspired spritz from Parch, buzzy coffee elixirs from Lapo’s and Wilderton, and two agave spirit replacements that keep the plant in the forefront.
Taste Radio: Nearly $90M & Surging. The Keys To Clio Snacks’ Scaling Strategy.
How did Clio Snacks evolve from a homemade Greek yogurt bar created in a New Jersey garage into a national brand approaching $90 million in annual sales? In this episode, company CEO John McGuckin shares the strategic blueprint behind the brand’s explosive growth, from prototype to distribution in nearly every major grocery and mass retail chain across the U.S.
New Products: Spindrift Packs A Punch, SunSip Covers A Classic
This week's new product gallery features Spindrift's latest seasonal release, a new budget-conscious line of blends from Tropicana, and SunSip's take on Classic Cola.
Taste Radio: Spindrift’s Shift & Seven-Figure Raises
The hosts dissect Spindrift’s decision to discontinue its Spiked line and spotlight rising CPG stars Mooski and Painterland Sisters, each of which recently announced major funding rounds. They also preview upcoming Taste Radio meetups in the U.S. and U.K., before taking bites and sips of oat bars, cookies and a Patrick Mahomes-backed coffee brand.
Marketing: Liquid I.V.’s RTD Rugpull Reveals Energy Play; Mountain Dew Teams with Brain Dead
As it turns out, Liquid I.V.'s reveal-turned-fakeout was the brand's way of teasing its deeper presence in the energy drink category with Energy Multiplier.
Reviews: Get Naked, Take a Plift, Try Some Horchata Cold Brew
In this week's batch of reviews, we dive in to two differentiated takes on caffeine -- with both Naked Sparkling Energy and Beekeeper Coffee's Horchata cold brew -- along with Plift's lightly dosed THC sodas.
Taste Radio: Why Brightland Said ‘No’ to Whole Foods – Twice – And Grew Anyway
Aishwarya Iyer, the founder of premium olive oil and pantry staples company Brightland, built one of the fastest-growing premium CPG brands by doing what many startups overlook: putting product integrity, brand trust, and strategic timing ahead of rapid retail expansion.