BevNET.com Staff

Posts by BevNET.com Staff

Taste Radio: When Is $200M In Sales Just The Beginning? When The Brand Is Yerba Madre. Taste Radio: When Is $200M In Sales Just The Beginning? When The Brand Is Yerba Madre.

Taste Radio: When Is $200M In Sales Just The Beginning? When The Brand Is Yerba Madre.

by BevNET.com Staff,

Yerba Madre is a brand nearly synonymous with its namesake ingredient. But in a country where most consumers have never heard of yerba mate, a caffeine-laden herbal infusion, how do you build a household name around it? Ben Mand, the CEO of Yerba Madre, talks about how the company is expanding its national footprint while staying true to its regenerative roots and mission-driven values.

New Products: RYTHM Finds RTDs, Liquid Death Does Fruity Pebbles New Products: RYTHM Finds RTDs, Liquid Death Does Fruity Pebbles

New Products: RYTHM Finds RTDs, Liquid Death Does Fruity Pebbles

by BevNET.com Staff,

This week’s new product gallery features a new format for MUD/WTR; new THC-infused drinks from Flyers Cocktail. Co., RYTHM and Upstate Elevator Co..; and a new drink working the line between energy drinks, hydration and immunity.

Taste Radio: How To Go Viral In 10 Seconds? Sell Raw Cod. Not Celeb ‘Tinis. Taste Radio: How To Go Viral In 10 Seconds? Sell Raw Cod. Not Celeb ‘Tinis.

Taste Radio: How To Go Viral In 10 Seconds? Sell Raw Cod. Not Celeb ‘Tinis.

by BevNET.com Staff,

What happens when a high-profile protein bar brand suddenly dives into frozen seafood? Naturally, the industry takes notice… and chaos ensues. The hosts unpack David’s unexpected launch of raw cod, a move that seems both strategic and defiant, and which sparked intense debate across CPG. They also delve into the debut of a celebrity’s “love potion” and a luxurious presentation of pecans.

Taste Radio: From Apothecary To Icon. The Rise Of Fernet-Branca In America. Taste Radio: From Apothecary To Icon. The Rise Of Fernet-Branca In America.

Taste Radio: From Apothecary To Icon. The Rise Of Fernet-Branca In America.

by BevNET.com Staff,

How did Fernet-Branca, a 180-year-old Italian digestif, become one of America’s most beloved bar staples? Edoardo Branca, managing director of Branca USA and a sixth-generation member of the family behind the brand, explains how it earned its cult status in the U.S. and how he is stewarding a legacy while embracing innovation via modern, consumer-focused offerings.

Taste Radio: Will MAHA Target Plastic? And, How The ‘West’ Is Won. Taste Radio: Will MAHA Target Plastic? And, How The ‘West’ Is Won.

Taste Radio: Will MAHA Target Plastic? And, How The ‘West’ Is Won.

by BevNET.com Staff,

Could plastic packaging be the next target on MAHA’s hitlist? Have we reached peak chili crisp? Has Dubai chocolate already jumped the shark? The hosts dig in and debate, then spotlight a new $450 million fund that’s fueling emerging food and beverage brands. We also sit down with Tara Lindley of High West, who talks about how the revered whiskey brand balances innovation with market demand.