For last week’s New Product Gallery, click here.
Happi
“This Happi launch feels personal,” said Lisa Hurwitz on LinkedIn in announcing the latest addition to the lineup of THC-infused seltzers: Dreams, a sleepy time drink with magnesium, 5 mg CBN and 10 mg of THC. The SKU is a D2C exclusive, available on the brand’s website in 7.5 ounce cans in a single flavor, Apple Blossom. For more information, visit happihourdrink.com.
Poppi x HTEAO
Since its acquisition by Pepsi at the beginning of the year, Poppi has notably been driving innovation outside of store coolers. After teaming with dirty soda chain Cool Sips last month, the prebiotic cola is expanding its relationship with Texas-based drive-through drink shop HTEAO with two indulgent new menu items: Orange Dream poppi and Root Beer Floatin’ poppi, available in 24 ounce ($5.49) and 32 ounce ($6.89) sizes. Get more info at hteao.com.
5-hour Energy
Need some real-world energy? You’ll find it in the virtual world of video game The Outer Worlds 2, which serves as the inspiration for this limited-time offering from 5-hour Energy. Purpleberry Punch, a consumable item within the game, is brought to life in a grape/lime flavor that packs 230 mg caffeine per shot. To learn more, head to 5hourenergy.com.
Evie Beauty Fuel
Women’s wellness powder supplements are everywhere right now – including right here. This week, Evie dropped its newest release: Evie Beauty Fuel Electrolyte Mix, delivering an everyday boost of biotin, collagen and hyaluronic acid to support skin and hair health. Get more info at eviebeautyfuel.com.
Atomo Coffee
From RTDs to foodservice partnerships, “bean-free coffee” startup Atomo has experimented with various form factors over the years for its innovative new release. Could this be the one that sticks? Pitched as a “multi-vitamin for your skin, brain and gut” that you brew with your morning coffee, The Daily is a powder supplement that delivers an extra boost of organic caffeine (45 mg) plus collagen, lion’s mane mushrooms and prebiotic fiber. It’s available online now at atomocoffee.com.
Cometeer x James Hofman
Renowned coffee expert and influencer James Hofman has been an advocate of Cometeer’s flash-frozen coffee capsules for years, but now he’s really getting personal. The Cometeer x James Hofman Discovery Kit, now available from the brand’s website, acts like a tour across coffee styles, roasts and geographies, showcasing a curated collection of the most show-stopping flavors from eight top specialty brands (16 capsules total). Once drinkers have their box, they can follow along with Hofman’s guided tasting notes and fill out the tasting form with their own notes to help identify the brews they like best. The Discovery Box is priced at $29 for new members and is $49 plus shipping for one-time purchases. To learn more, go to cometeer.com.
MUD\WTR
Even the most disruptive brands can’t resist when PSL season comes around. See MUD\WTR, which provides its own spin on the Pumpkin Spice Latte with its $40 kit, which pairs a 12-serving bag with a limited edition tin. For more information, visit mudwtr.com.