Looking for an incentive to use your accrued PTO? Well, Halfday has you covered. The canned iced tea maker is encouraging consumers to “take a half day on us” with its newest ad campaign, giving cash to 100 people to make the most of their unused PTO.
This week we check out new releases from Millie Bobbie Brown's Florence By Mills Coffee and a limited-release collaboration between celebrity chef Guy Fieri and Waterloo. We also check out OHMG, a U.K. import that highlights magnesium as its hero ingredient.
Even after 15 years and a majority sale of the company he founded – one reportedly valued at over $650 million – Bill Creelman remains convinced that Spindrift is just at the beginning of a “real” revolution.
In the latest new ready-to-drink roundup, Limoncello makes a comeback thanks to two brands, Mom Water spikes the spa water with a Cucumber Citrus release, and BeatBox is giving big dill energy with a limited-edition pickle margarita.
On the heels of its rebrand and reformulation earlier this year, Protein2o is rolling out to 1,400 Target stores nationwide. The mass retail chain will carry the brand’s protein hydration drinks in Strawberry Watermelon and Orange Mango flavors. Additionally, Target will exclusively offer Protein2o’s newest flavor, Lemon Lime.
When Walmart calls, you answer. When the retail giant offers you shelf space in 2,700 of its stores, you say “yes.” But turning that opportunity into success? That’s where the real challenge begins. Alan Scholnick, the founder of Datefix, a date-based nutrition snack brand, talks about how its two-year development from nascent idea to Walmart shelves has shaped the company’s path forward.
In this week’s new products gallery, BRĒZ gives its flagship product an extra kick, Waterloo heads to Flavortown with Guy Fieri and La Colombe pays homage to a classic summertime treat.
Waterloo is partnering for the second year in a row with celebrity chef Guy Fieri on a new limited edition line of co-branded flavors: Lemon Italian Ice, Huckleberry Cobble and Spiced Mango Sorbet; The Coca-Cola Company’s “Share a Coke” cans and bottles are coming back.
This week's review roundup take a critical eye to NBA star Steph Curry's collaboration with PLEZi Hydration, plus Be Love and Deadless.
Both subcategories see positive sales performance and have bounced back from negative unit sales the year prior.
Drinks featuring sea-derived ingredients like algae, spirulina, and sea moss are gaining strong momentum, fueled by rising consumer interest in health, sustainability, and plant-based nutrition.
U.K.-based functional beverage maker TRIP Drinks expanded its reach to Target stores across the U.S. this month, bringing the brand’s total global distribution footprint to 40,000 doors.
Kevin McCray, the co-founder behind groundbreaking brand Kevin's Natural Foods, reveals the strategic playbook that propelled his namesake brand to an $800 million acquisition by Mars, Inc. in 2023, and how he's applying those same winning principles to his latest CPG venture, Wild Fox Foods.
The On Premise universe grew in December, particularly driven by openings of Casual dining outlets, which were the most common venue type.
