New Products: FitAID Launches Supplements, Free Rein Goes Decaf
This week's new product gallery is filled with powdered supplements, new flavor launches for insurgent beverage brands and a nod to warm weather with lemonade mixers.
BevNET.com Staff
Posts by BevNET.com Staff
Marketing: Minute Maid Steps into the WWE Ring; Blue Bottle Teams With Marimekko
Just in time for its 80th anniversary, Minute Maid is partnering with World Wrestling Entertainment (WWE) to launch its ‘Bring the Juice’ multi-year platform that is “designed for longevity.”
Reviews: Halfday Does Half & Half; Starbucks Returns to Energy; La Colombe S’mores
We try La Colombe's indulgent draft latte, prebiotic iced tea Halfday's take on an Arnold Palmer, and Starbucks' return to energy drinks (again).
Distribution Roundup: Elmhurst Innovates Into Whole Foods; Culture Pop to Target
Plant-based milk brand Elmhurst 1925 is launching its three latest innovations into Whole Foods Market stores across the country; It’s been a big week for probiotic soda brand Culture Pop: along with a $15 million investment, it’s going nationwide with Target.
Taste Radio: 60 Startups. $7 Million. How Ignite20 Is Funding The Future Of CPG.
Ignite20 isn’t just cutting checks. The new $7 million venture capital fund and hybrid accelerator is lighting a fire under the next wave of CPG innovators. Gabriela Morales, Ignite20’s co-founder and managing director, talks about how the fund is rethinking early-stage investing.
New Products: ITO EN Gets with Ohtani and Poppi’s Alpine Extension
The weather is warming up and innovation is heating up. This week’s new products feature a bevy of coffee innovations from Bones, Pop & Bottle, Community Coffee and Trade, as well as citrus soda launches from Mountain Dew and Poppi, and an All-Star collaboration between ITO EN and L.A. Dodgers phenom Shohei Ohtani.
Taste Radio: The M&A Train Keeps Rolling. And, How ‘Jovi’s Hampton Water Got Hot.
Is 2025 the year of the acquisition? The hosts highlight two more headline-grabbing deals announced over the past week: Hershey’s $750M purchase of BFY snack maker LesserEvil and the sale of watermelon water brand Mela to King Juice. We also speak with Jesse Bongiovi, who alongside rockstar father Jon Bon Jovi co-founded Hampton Water Wine, a rosé brand that’s taken the industry by storm.
Marketing: Halfday’s PTO PSA; Celsius’ Vibe House
Looking for an incentive to use your accrued PTO? Well, Halfday has you covered. The canned iced tea maker is encouraging consumers to “take a half day on us” with its newest ad campaign, giving cash to 100 people to make the most of their unused PTO.
Reviews: Waterloo Heads to Flavortown, Florence By Mills, OHMG
This week we check out new releases from Millie Bobbie Brown's Florence By Mills Coffee and a limited-release collaboration between celebrity chef Guy Fieri and Waterloo. We also check out OHMG, a U.K. import that highlights magnesium as its hero ingredient.
Taste Radio: The ‘Real’ Story Behind Spindrift’s Stunning Success
Even after 15 years and a majority sale of the company he founded – one reportedly valued at over $650 million – Bill Creelman remains convinced that Spindrift is just at the beginning of a “real” revolution.
Gallery: New RTD Cocktails From Mom Water, Sprinter, Cutwater, BeatBox
In the latest new ready-to-drink roundup, Limoncello makes a comeback thanks to two brands, Mom Water spikes the spa water with a Cucumber Citrus release, and BeatBox is giving big dill energy with a limited-edition pickle margarita.
Distribution: Protein2o, Just Ice Tea and GORGIE Land In Target; Ketone-IQ Goes Chainwide with H-E-B
On the heels of its rebrand and reformulation earlier this year, Protein2o is rolling out to 1,400 Target stores nationwide. The mass retail chain will carry the brand’s protein hydration drinks in Strawberry Watermelon and Orange Mango flavors. Additionally, Target will exclusively offer Protein2o’s newest flavor, Lemon Lime.
Taste Radio: How Datefix Landed A Dream Deal With Walmart… And What Comes Next
When Walmart calls, you answer. When the retail giant offers you shelf space in 2,700 of its stores, you say “yes.” But turning that opportunity into success? That’s where the real challenge begins. Alan Scholnick, the founder of Datefix, a date-based nutrition snack brand, talks about how its two-year development from nascent idea to Walmart shelves has shaped the company’s path forward.
New Products: BRĒZ Goes Extra Strength, Waterloo Teams With Guy Fieri
In this week’s new products gallery, BRĒZ gives its flagship product an extra kick, Waterloo heads to Flavortown with Guy Fieri and La Colombe pays homage to a classic summertime treat.