In this interview from Expo West 2025, Carlos Madrazo, country manager for Jumex’s growing U.S. division, explains how Odwalla reflects the parent company’s ambitions to develop and expand beyond its core business in nectars.
Expo West was a showcase for new functional beverages, from phytonutrient-enhanced water Daily Serve to Daytrip's yerba mate energy tea, but also for some eye-catching designs from Atomico and BrightLeaf.
Our latest news roundup from Expo West focuses on coffee, including new protein-focused innovation from Super Coffee, Death Wish's return to RTDs and Chameleon Coffee's first branding update in over a decade.
Dr. Pat Heist, the co-founder of groundbreaking whiskey brand Wilderness Trail offers a deep reflection on his entrepreneurial journey, from its debut 2018 to Campari’s $600 million acquisition of the company four years later.
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Expo West 2025… OK, it wasn’t a classic. It would be hard to characterize anything we saw as "groundbreaking." Perhaps, however, incremental improvements, global flavors and innovative collaborations are enough to keep the train rolling. For now, anyway. We also sit down with Carolyn Hamlet, the founder and CEO of OKU, a trailblazing brand of energy gummies.
Hydration was hot at last week's Natural Products Expo West, with new releases from Plezi and PATH, plus Be Love's debut.
At this year's Expo West, we caught up with fast-rising energy drink brand Huxley and functional sparkling water Heywell to talk about recent investments, plus got a first look at new products from Be Amazing and Violife.
Our reporters recap the latest news from Natural Products Expo West 2025, including a yerba mate renaissance, a shift in strategy from Unity Wellness, plus news from Melting Forest and Eclipse Foods.
As Expo West 2025 kicks off this morning, here's a first look at new products showcasing at the show, including launches from Vita Coco, Topo Chico and Califia Farms.
Our coverage of Natural Products Expo West 2025 kicks off this week with news from MALK, Saint James Tea and Jordan's Skinny Mixes.
Mac Villarreal, the founder & CEO of I Eat My Greens, a pioneering plant-based soup company, takes us through his fascinating entrepreneurial journey, the impact of his brand’s innovative packaging, how he overcame initial retailer pushback, creating products that align with modern food trends and his patient, yet ambitious growth strategy.
To help you navigate all of the beverage-related exhibitors at Expo West 2025, we’ve produced a printable Booth Planner which lists companies both alphabetically and by booth number.
Lucky Energy is emphasizing the importance of clean ingredients in its new ad campaign, “Shangry,” which playfully highlights the digestive issues traditional energy drinks can cause.
