The Super Bowl giveth, and the Super Bowl taketh away. That may be what Poppi is feeling this week as – just one year after earning plaudits for its splashy Super Bowl TV spot – the modern soda brand is reeling from fallout around its marketing stunt for this year’s Big Game.
As you may have heard, some people are upset with Poppi. While the soda brand’s Super Bowl ad caused a bit of consternation, we have a different take on it… and that of Liquid Death’s controversial TV spot. This episode also features an interview with Luke Montgomery-Smith, the co-founder of Plink, a brand of flavored, electrolyte-infused tablets designed to create effervescent and hydrating beverages.
This week’s new beverage launches include some innovative new soda flavors ranging from Mandarin Refresco to… Pepperoni Pizza? We also look at some co-branded partnerships involving PEEPS and Paris Hilton.
In this roundup of new product reviews, we check in with a Super Bowl QB's favorite sport coffee, sip booze-free functional drinks from Dappy, enter the House of Cha and come face to face with Liquid Death's new soda-inspired sparkling waters.
It may be making a killing in the U.S., but Liquid Death turned up DOA across the pond.
In our latest look at new RTD cocktail releases, Owl’s Brew invites comedian Chelsea Handler to spike its lemonade, Surfside goes green (with tea, that is) and Cutwater goes sweet on us with its Strawberry White Russian.
Emily Heintz, the founder of dynamic non-alcoholic beverage platform Sèchey, joins us for a deep dive into her vision for the company, including how Gen Z and millennial lifestyles are shaping awareness and trial, and why the founder’s voice is the most essential tool in connecting with customers.
This year’s pre-game show began well before Lady Gaga’s performance and no doubt the Big Game hype will bleed beyond this week as marketers work to squeeze the most out of their $8 million per 30-second ad spends.
Someone has to say it: Expo West isn’t for everyone. One host makes a case on why some folks should skip the Super Bowl of CPG… while three others try to prove them wrong. We also sit down with Trevor Burns of Leisure Hydration, an emerging brand of electrolyte drinks making waves in SoCal.
In this week’s new products gallery, Celsius steps back in time to create its latest Vibe flavor, KDP announces a wide array of new offerings across its brands and G Fuel enters the increasingly crowded powdered hydration space.
In this roundup of new product reviews, we try new beverages including sparkling prebiotic sodas from Fruga and Live, functional mocktails from Jas, and Barbarian Water, the first product that…
Venture funding decreased by 11% year--over year, as investors shifted away from CPG, struggled to raise new funds, and deployed capital in smaller, more selective increments. View the full report.
In 2020, for reasons that should probably be obvious to everybody by now, foot traffic in the convenience channel plummeted. But times have quite thankfully changed and traffic is back up (+58.6% since January 2021, to be precise) as in-store sales surpassed $327.6 billion annually.
Casey’s, a convenience channel chain operating roughly 2,900 stores nationwide, has selected 13 food and beverage brands for placement in its stores, following the conclusion of its first Innovation Summit program; High Ground Elixir has joined with Sèchey.
