Hollywood multi-hyphenate Elizabeth Banks and entrepreneur Marian Leitner, the co-owners of fast-growing canned wine brand Archer Roose, speak about the origins of their relationship; incorporating a sense of adventure, breaking rules and relatable humor into Archer Roose’ marketing strategy; and why entering Target meant being about “to swing at a pitch they could hit.”
Get ready for our May Community Calls! This month, learn what to do when a key account disappears, how to leverage NCG to amplify sales and distribution, find advisors and assemble a board, curate a winning portfolio with customer feedback, and get on shelf at Sprouts. Our May calls are free and open to the public - just register in advance and mark your calendar.
With our new self-service press release portal, you can get your press release / news posted more quickly with increased control over formatting AND the ability to make changes after publishing.
Call it the millennial/Gen Z effect. A retro aesthetic is the defining characteristic of modern package design as new brands incorporate the vibe and culture of decades past into product labels. But has the trend made it more challenging for emerging brands to stand out?
In this week’s new products roundup, Boston Beer Company grows its portfolio of non-alcoholic offerings, Parch launches its first ever co-branded product in partnership with Daybreaker and KEY enters the energy drink market with its ketone-infused beverage.
Bear Maple recently entered the beverage landscape with its first offering, a line of "sparkling ginger elixir" beverages. Positioned as a healthier alternative to classic carbonated soft drinks (CSDs), these elixirs combine ginseng's purported health benefits with the simplicity of clean, natural ingredients for an easy-to-enjoy drink.
Outfox Hospitality’s former partners are waking up to a new world this morning after the company pulled the equivalent of a corporate Irish Exit yesterday by immediately shutting all 33 Foxtrot and two Dom’s stores nationwide.
Tom Spier and Dayton Miller, managing partners of BFG Partners, a venture capital firm with investments in several high-profile and fast-growing brands, including Olipop and Graza, dive deep into investment strategy, their evaluation of fast-growing categories, how they assess gross margin in the near- and long-term lifecycle of a brand and what a polished pitch says about a founder.
Aplós Cocktails is a new extension from Aplós, leveraging their previous experience of crafting functional non-alcoholic spirits into the realm of RTDs. The initial two SKUs are Chili Margarita and Ume Spritz, both packaged in sleek 12 ounce cans that promise a blend of sophistication and refreshment.
As expected, commerce reigned at the annual Coachella music festival, but which food and beverage companies stood out? We have a report. Also, Laura Merritt of Diageo Beer Company discusses how Guinness’ non-alcoholic Zero variety is helping the brand cultivate a new generation of consumers.
In this week’s new products roundup, Pepsi joins forces with chef Bobby Flay to launch two new grilling-inspired flavors, Califia Farms’ latest creamer pays homage to a classic ice cream flavor and Plink enters its magnesium era.
On this episode of CPG Week, the team discuss developments in a spicy trademark dispute, water thats Not Beer and the first acquisition for a new PE firm.
Everhop Sparkling Hop Water is a new entrant into the growing category of hop-infused sparkling waters. Each flavor pairs a specific hop variety with a splash of fruit juice, with. no added sugar and just calories per 12 ounce can.
Elizabeth Stein, the founder/CEO of better-for-you granola and breakfast brand Purely Elizabeth, explains how to create something that retail buyers perceive as unique and incremental to a category, her two most important considerations when raising capital, and the impact of hiring the "right" people.
