BevNET.com Staff

Posts by BevNET.com Staff

Malibu Beach Beverage Group Launches New Low Carb Beverage

The entrepreneurial spirit is alive and well at Malibu Beach Beverage Group, LLC. Malibu Beach Beverage Group, LLC (“Malibu”) is an exciting New Age Beverage Company that recently established its…

Coke to Launch ”C2” this Summer

The Coca-Cola Company (NYSE: KO) today announced it will introduce Coca-Cola C2 in Japan first and then the United States this summer. The announcement follows more than a year of…

FMI 2004 PRE-SHOW

Going to the 2004 Food Marketing Institute Show (May 2 – 4) in Chicago, IL? This year’s show has three shows of note to BevNET readers: the FMI Show, the…

Review: RESQ Energy Drink

We’ve re-reviewed the tweaked RESQ Energy Drink. The flavor & formulation have been improved — and the resulting product is now even better. Read the full details of RESQ Energy…

Review: SoBe Synergy

Released last year, SoBe Synergy has finally made its way to BevNET. Synergy is a brand of “healthy refreshment” beverages packaged in 11.5 oz cans and targeted at vending machines.…

Coca-Cola’s Top Black Officer Resigns

More changes at The Coca-Cola Co — general counsel Deval Patrick is leaving the company. Deval, who is also Coke’s highest ranked black officer, was hired in 2001 and had…

Review: Gatorade X-Factor

Announced in February, Gatorade X-Factor is here. The concept behind it is very simple: take the three best selling flavors of Gatorade (Lemon-lime, Orange, and Fruit Punch) and add a…

Review: Nantucket Nectars Pomegranate Pear

Nantucket Nectars has a new addition to its line of 17.5 oz juice cocktails — Pomegranate Pear. This is the latest beverage to use the pomegranate, a funky fruit that…

Review: High Voltage Energy Drink

High Voltage Energy Drink is a recent addition to the energy drink category which features 10% fruit juice and no added sugars. The resulting beverage, which was formulated with the…

Agreement Expands Strategic Partnership

New York, April 1, 2004 – PepsiCo and the National Football League announced today they have reached an agreement in principle to extend through the 2011 season their strategic sponsorship…