Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Report Questions Effectiveness of Berkeley Soda Tax

Over the past two years, several studies examining the effect of Berkeley, California’s sugar-sweetened beverage (SSB) tax, voted into law by residents in 2014 and implemented in the spring of 2015, have shown a drop in soda consumption.

Distribution Roundup: Rise Heads West

Rise Brewing Co. launches in the Pacific Northwest and announces a new taproom; FitWhey enters Arizona Sprouts stores; Xing Tea finds placements in 3,000 CVS stores

Diet Coke Announces Brand Revamp

The Coca-Cola Company today announced a relaunch of the Diet Coke line that includes new packaging and new flavors, while retaining the same fan-favorite formula.

Riff Cold Brewed Brings Craft Sensibility to Coffee

The founding team includes Crux Fermentation Project's Paul Evers, his son Bobby, former Stumptown cold brew product developer Nate Armbrust, former LinkedIn director Steve Barham, marketing consultant Kevin Smyth.

Zest Tea Launches RTD Line

The new 12 oz. cans of “High Octane” energy teas, launched in December for sale via the company’s website and Amazon, mark a large growth opportunity for Zest Tea, which is positioning the three-SKU line as an alternative to both coffee and traditional energy drinks.

The Top 10 Most Read BevNET Stories of 2017

From acquisitions to new investments and the rise (or fall) of various brands and categories, the impact of the past year will continue to be felt well into 2018. We’ve put together our list of the Top 10 Most Read BevNET stories of 2017.

Press Clips: Long Island Iced Tea Pivots to Blockchain

Long Island Iced Tea Corp raises its stock and suspicions with pivot to blockchain; Nestle warned it lacks right to Californian water source; Juicero equipment to be auctioned off; Philz Coffee buzzed about as the next Blue Bottle

BevNET Live 2017: Stay Independent or Take the Money

At BevNET Live Winter 2017 in Santa Monica, several entrepreneurs, some who sold stake in their company for private equity investment and some who left it on the table, offered their personal experiences dealing with the question of whether to stay independent or not.

BevNET Live Video: The New Playbook for Beverages

In the opening presentation of BevNET Live Winter 2017 in Santa Monica, Calif. Andrew Henkel, SVP of brand growth solutions at SPINS, took a deep dive into the state of a beverage marketplace featuring tens of thousands of brands.

Distribution Roundup: Purpose Tea Launches in Southwest

Purpose Tea launches in Albertson’s and Market Street stores; Humblemaker partners with Los Angeles Distributing Company; Soylent goes wide in California 7-Eleven stores; Sunniva Super Coffee grows presence in grocery

Nestlé Sells Tradewinds and Sweet Leaf Tea

Nestlé Waters North America today announced the sale of ready-to-drink iced tea brands Tradewinds Tea and Sweet Leaf Tea Company to Dunn’s River Brands, a portfolio company of private equity firm Fireman Capital Partners based in Texas.

Sunshine Beverages Grows with Teall Investment

Recent investment in the company from Teall Investments is fueling plans for expanding distribution in the near future. In June, Teall acquired a majority stake in Sunshine Beverages.

BevNET Live 2017: Analyzing Global Trends

From coconut water to kombucha, global trends can predict the next big category in the U.S. Observing the drinking habits of people around the world can reveal an early glimpse of what might be showing up in New York City bodegas and L.A. convenience stores in the near future.