Call Her Thirsty: Podcaster Alex Cooper Enters Beverage with Unwell Hydration
Alex Cooper, host and creator of Call Her Daddy, is jumping into beverages with the launch of Unwell Hydration, a functional drinks line made in collaboration with Nestlé.
Brad Avery
Posts by Brad Avery
Shaka Tea Shuts Down Two Years After Acquisition
Hawaiian beverage brand Shaka Tea is shutting down, according to a message the company posted to its website and sent out to email list subscribers this afternoon.
oHHo Sees (RED) in First Collab with International Medical Charity
Cannabis products maker oHHo is giving back via a new partnership with international healthcare non-profit (RED), the first time the charity has partnered with a cannabis brand, via a new line of co-branded THC drinks and edibles which will contribute to the charity.
Vitamin Energy Accuses 5-Hour of Running ‘Illegal Monopoly’ in Lawsuit
Shot maker Vitamin Energy is gunning for the king of the category. The startup brand filed a lawsuit last week against 5-Hour Energy owner Manoj Bhargava and the brand’s associated companies, alleging it has violated U.S. antitrust and false advertising laws, wielding an unfair monopoly over the energy shots business.
Prime Countersues Mark Anthony Brands Over Messi Sports Drink Claims
Logan Paul and KSI’s Prime Hydration is hitting back at Mark Anthony Brands’ Más+ by Messi, a sports drink developed in collaboration with soccer legend Lionel Messi, claiming that visual similarities between the brands is creating consumer confusion.
BellRing Brands: Premier Protein Growth Leads to Strong Q4, Full Year Results
BellRing Brands finished its 2024 fiscal year on a high, with strong volume growth for its Premier Protein brand driving net sales to the high end of expectations in its Q4 and full year earnings report..
After #WaterTok Boom, Dyla Brands Goes All in Innovation with New Flavor Lab
In a time where consumers’ attention is being drawn in thousands of different directions every second online, it’s important for brands to be able to move, pivot and innovate as fast as possible to keep engagement high. Drink mix manufacturer Dyla Brands, maker of Stur and protein brand Happy Viking, now has an entire facility dedicated to meeting those specific demands.
Monster: Increased Expenses Lead to Mixed Q3
Higher expenses weighed on Monster Energy’s Q3 2024 earnings report this week, but the company says it feels optimistic about future growth opportunities as it takes new pricing action across its core portfolio.
Zevia Underperforms Q3, Projects Return to Growth in Q4
Despite underperforming net sales expectations for Q3, zero sugar soda brand Zevia is projecting a return to growth in Q4 thanks to its expansion into 4,300 Walmart stores during the previous quarter – positioned as part of the mass channel chain’s new Modern Soda retail set – the company said in its latest earnings report on Wednesday.
Green Street Beverages Launches THC Drinks Portfolio
Green Street Beverages, a portfolio company of infused food and beverage brands made with hemp-derived THC, has launched with four brands in Minnesota, including a new version of a previously introduced NA cocktail brand, Hi Tide.
Celsius Moves Toward Vertical Integration with $75M Co-Packer Acquisition
Celsius Holdings is moving towards vertical integration with the $75 million acquisition of its co-packing partner Big Beverages Contract Manufacturing LLC. The transaction was made with cash on hand and closed today.
Vita Coco: Supply Issues Hurt Q3 Sales, Outlook Stays Positive as Guidance Raised
The Vita Coco Company reported a quarterly net sales decline of 4% to $133 million in its Q3 2024 earnings presentation this morning, as year-to-date revenue stayed flat at $389 million. The company’s sales performance was impacted by inventory flow.
Lemon Perfect: New CEO Says Scaling Top Priority as Brand Looks to ‘Go Anywhere’
Earlier this month, Lemon Perfect named former Mast-Jägermeister US head Jeff Popkin as its CEO, marking the first chief executive move at the enhanced water startup since it was founded in 2017. A month into the role, Popkin says his priority is to scale a brand he believes has the ability to “go anywhere” from c-stores to golf shops.
Mateína Launches Powdered Yerba Sticks, Extends U.S. Business
Mateína, the Canadian yerba mate maker backed by podcaster and health influencer Andrew Huberman, is looking to bring more on-the-go convenience to the energizing tea segment with the online launch of a new line of powdered Yerba Sticks this month online.