British premium mixer maker Fever Tree opened a new U.S. headquarters today in Brooklyn, N.Y., taking direct control of all U.S. operations and signifying an increased focus on the North American market.

With the rise of online mega-retailers has also come the democratizing tool of direct-to-consumer (DTC) ecommerce. Within this fast growing space, many startups are now looking to subscription models as a tool to growing their business.

FORTO Adds Juice Press Stores for On Premise Growth; Tio Gazpacho Hits Walmart; KonaRed Accelerates National Growth; Celsius Announces Deeper C-Store Penetration; Ito En Partners with Kimball Distributing

Mooala launched in 2016, and has since gained distribution through UNFI and placement in more than 1,500 stores, primarily focused in the Southwest close to the company’s Texas base, but with retailers in the Midwest and Northeast as well.

Twenty is the lucky number of the day as two fast-growing brands -- High Brew Coffee and Rebbl -- kicked off the weekend by announcing $20 million investment rounds.

Similar to the existing Lemon, Ginger and Cherry SKUs, the new BLNDS varieties are a combination of cold-pressed watermelon juice and other flavors, in this case Blood Orange, Cayenne, Cucumber, and Mint.

Hood River Juice Company, owner of Ryan’s brand apple juices and ciders, says a warning letter from the U.S. Food and Drug Administration (FDA) last month was “completely unexpected” and that it has taken action to correct past violations.

Monster Energy reported a rise in net sales in the first quarter of 2018, but a significant drop in gross profits has left investors pessimistic about year-end margins for the energy drink company.

Ugly Drinks, an United Kingdom-based sparkling water brand, is launching in the U.S. on May 14 via a direct-to-consumer ecommerce platform and at independent retailers in the New York metro area.

As the sparkling water and protein drink categories both continue to expand, David Jenkins, a former Olympic sprinter and founder of protein products brand NEXT Nutrition, is looking to marry the two with his latest venture.

Massachusetts-based botanical essence water brand Blossom Water has unveiled new packaging and a reformulation reducing the amount of sugar from 11 g to 5 g per bottle, removing erythritol and agave, and adding probiotics.