In the second part of Natural Product Expo West 2018 recap, we examine some of the news, new products and innovations in tea, energy drinks, soda, juice, drinking vinegars and waters.
In the first of our two-part recap of Natural Products Expo West 2018, we examine new innovations and products in the dairy, alt-dairy, coffee and kombucha categories.
Just weeks after announcing his departure from cold-pressed juice company Sol-ti, Ryne O’Donnell is back at the helm as CEO.
The Vermont-based maker of maple and watermelon water products is rebranding as Drink Simple, introducing at Natural Products Expo West 2018 a new look for its product portfolio.
Bruce Boettner Joins Humm Kombucha; Pressed Juicery Brings on New Sales VP; Lavit Names Former Keurig Exec as VP National Account Sales; Hardy Assumes Head of Consumer & Athlete Engagement Role at Gatorade; Danny Rubenstein to Advise Vuka
The competition at this year’s Tough Mudder nationwide events will be even more heated: On Tuesday, a new partnership between the obstacle race fitness brand announced a new partnership with zero calorie energy drink Celsius.
Trademark hunters take over Slice and prep a relaunch; Long Island Iced Tea maker comes under fire from Nasdaq after blockchain pivot raises suspicions; Oatly addresses controversy over dealings with a pig farm; German Olympians choose non-alcoholic beer; Diet Coke's rebrand gets an analysis.
While fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday --elsewhere, technology has allowed a new type of “athlete” to emerge and a new avenue for brands to reach them and their fans.
Ketogenic meal shake startup Bear Squeeze has raised $715,000 in a pre-seed round led by AccelFoods, giving the brand a financial edge as it prepares to launch via ecommerce this spring.
Brands big and small are now finding emerging subcultures to build their beds in. From startup recovery drinks crafting an identity around cult fitness brands to big soda companies focusing in on the emerging gaming community.
After a pilot run in Brazil, PepsiCo’s customizable pod-based beverage format Drinkfinity is now available stateside, launching exclusively through the brand’s website last week.
The Coca-Cola Company came out strong in Q4, reporting 6 percent organic revenue growth following a year of restructuring and cross-category portfolio expansion. The company expects that momentum to carry into 2018.
Five former Monster Energy employees suing the company for sexual harassment and discrimination say they’ve been both heartened and “overwhelmed” by support they’ve received since speaking publicly about their cases last month.
Meal replacement beverage Soylent continues its push from ecommerce to brick-and-mortar retail by partnering with New York distribution house Big Geyser.
