Wave Soda Washes Across California
Wave’s retail presence is still small, with just over 300 stores in California, but founder Nat Noone's slow approach to growth is a conscious decision influenced by two decades in the beverage industry.
Brad Avery
Posts by Brad Avery
Trimino Goes Hollywood with Screen Time in ‘Super Troopers 2’
It may not be at the concession stands just yet, but protein infused water brand Trimino is coming soon to a theater new you via product placement in several upcoming films, including the upcoming sequel to the cult comedy Super Troopers.
Dunn’s River Brands Acquires Majority Interest in Temple Turmeric
Texas-based beverage portfolio management company Dunn’s River Brands has acquired a majority interest in elixir and wellness shot maker Temple Turmeric, closing a deal Tuesday for an undisclosed sum.
Press Clips: California Coffee Must Carry Cancer Warning
A California Superior Court judge has ruled coffee must include a cancer warning; West Virginia Beverage Association weighs in on controversial sugary drink study; Another former Monster Energy employee has stepped forward to report sexual harassment; Bhakti founder Brook Eddy profiled by Inc.
People Moves: Leadership Shuffle at VEB
Leadership moves at VEB focus on Hansens; Mike Fransz joins C2O marketing team; Revive Kombucha brings on KeVita vet to head sales.
Reed’s Net Sales Rebound in Q4
Financial woes for Reed’s Inc. are finally on the mend with the company reporting a 5.7 percent increase in net sales in Q4 2017 during earnings call on Wednesday.
Nuun Launches Immunity Line
Nuun has made health-through-exercise a core tenet of the brand identity for its line of hydration tablets and powders. But now the company says it is looking to take care of its consumers around the clock with Nuun Immunity, a new line launching next month.
Virgil’s Rebrand Marks Start of Reed’s New Strategy
The rebranded Virgil’s, which is currently rolling out nationwide, features a “cleaner, more youthful, more energetic” label which highlights its “All Natural” claim and emphasizes the product’s craft quality, according to Reed’s CEO Val Stalowir.
Expo West 2018: Dairy Responds to Rise of Plant-Based
Twenty-five years after the National Milk Processor Education Program (MilkPEP) launched the iconic “Got Milk?” advertising campaign, the dairy industry is finding that more than ever that the answer is “no.”
New Barn Raises $3.75 M in Series A Round
New Barn, Inc., maker of a line of almond milks and almond-based ice cream alternatives, has raised $3.75 million in a Series A round led by New Food SPV, an investment company created to serve as a funding arm for the company.
Expo West 2018 Video: Lifeway’s Smolyansky on Challenging Consumers
Now producing lines of elixirs, farmer’s cheese, and skyr, the company has become a gut health minded maker of probiotic foods and drinks. At Natural Products Expo West 2018 the company also revealed its first entry into the dairy alternative category with Plantiful, a line of plant-based probiotic beverages.
Distribution Roundup: Bundaberg Partners with PepsiCo
Bundaberg partners with PepsiCo; Kona Deep signs with Big Geyser; Elmhurst Milked enters Walmart; TEN Spring Water now in Food Lion; Nomad Trading Co. launches in Whole Foods
Expo West 2018 Video: Will and Jaden Smith On Building JUST Water
Speaking at Natural Products Expo West 2018, Will Smith and his son Jaden Smith discussed their work as investors and co-founders of JUST Water, a bottled water brand that comes in 82 percent recyclable packaging.
Spindrift Raises $20 M in Series B Round
Speaking with BevNET earlier today, Spindrift founder and CEO Bill Creelman said he is “a big believer” in lead investor VMG’s model of operation and called the private equity firm a full partner in guiding Spindrift’s strategy and growth.