BevNET Live Summer 2017: Day Two Recap
If day one of BevNET Live Summer 2017 offered the goods on how to innovate and scope out the future of the beverage industry, day two was a crash course in the nitty gritty details of monetizing that future.
Brad Avery
Posts by Brad Avery
BevNET Live Summer 2017: Day One Recap
The delivery of the message was softer, with a few jokes thrown in, but the connective lesson from presentations at Day One of BevNET Live Summer 2017 was quite clear and quite serious: In a rapidly changing world, your business needs to keep up the pace or get stuck in the past.
Press Clips: Rowdy Mermaid Sees Rapid Growth
Rowdy Mermaid sees rapid growth in lead up to $2 million Series A round; The New York Times probes cold brew; Massachusetts coffee shop sells Donald Trump-themed "Covfefe Coffee"; NIH delivers more bad news about diet soda in latest study.
Distribution Roundup: CVS Takes Better-For-You Brands Nationwide
CVS takes Dry Soda and Drink Maple nationwide following better-for-you pilot program in select stores last year, Verday Chlorophyl Water expands into Whole Foods South Pacific region, AQUAhydrate expands presence in Arizona.
AriZona Gets Into Zero-Calorie Bubbles
The new line, AriZona Sparkling, is set to launch in metro-New York with a nationwide launch in select stores slated for later in the summer. AriZona describes the line as a “sophisticated take on bubbles” that includes five flavors; Strawberry, Pineapple Coconut, Orange Grapefruit, Lemon Lime, and Black Raspberry.
Analysts: A PepsiCo/Vita Coco Deal Would Reshape Coconut Category
Last week a Reuters report that PepsiCo was in talks to acquire Vita Coco maker All Market Inc. had the beverage industry buzzing over what could be yet another billion-dollar acquisition of an entrepreneurial beverage company by a strategic giant.
People Moves: Crowley Joins Soylent
KeVita's former chief strategy officer Bryan Crowley joins Soylent as president, Stumptown taps former Boombotix CEO Sean Sullivan for top positions after Ricci departure, Jacqueline Harrigan leaves marketing post at Agua Brands as the company partners with an agency.
Press Clips: Bai Creative Moves In-House, Fake RC Cola Tweet Goes Viral
Bai CMO Michael Simon discusses the company's decision to move creative in-house; Twitter bans a fake RC Cola parody account after its political tweet goes viral; Nutrition Policy Institute members call for energy drink caffeine caps; Nostalgia helps drive a Clearly Canadian revival; USA Today reports on the rise of craft soda
DrinkMaple Adds New Funding, Makes Distribution Gains
Last month, the Vermont-based maple water brand announced it had received $250,000 in funding from Vermont venture capital firm FreshTracks Capital as part of a $4.35 million Series A round that was led by venture capital firm Cleveland Avenue.
In the Courtroom: Odwalla Class Action Dropped
Consumers drop Odwalla "evaporated cane juice" class action suit, Hint asks for a stay on lawsuit challenging its "all natural" claims, Lakewood Organic Juices faces challenge to its "cold pressed" and "fresh pressed" claims in new class action suit.
True Nopal Forms Joint Venture with Suntory International
Fourteen months after cactus water brand True Nopal signed an exclusive international distribution deal with U.K.-based Lucozade Ribena Suntory Limited (LRS), the companies are tying the knot with a joint venture, True Nopal Ventures LLC. The new partnership is intended to boost True Nopal’s sales in the U.K. and Ireland.
Bulletproof Shows Off its Guns with $19M Series B
The round was led by CAVU Venture Partners, a well-known food and beverage investment firm which boasts alumni brands such as vitaminwater, Sweet Leaf Tea and Deep Eddy Vodka.
Wells Fargo: Bai Outlook Optimistic Despite Lowered Expectations
Investors have sought more details about DPSG's revised growth plan for Bai and on whether its management team can deliver on high expectations. On Tuesday, a report from Wells Fargo Securities offered a clearer analysis of the acquisition, the guidance revision, and the future of Bai, presenting optimism along with some explanations
Press Clips: Kombucha in Cans, How Slingshot Coffee Entered Target
Cans open new packaging opportunities for kombucha, how Target sought out Slingshot Coffee, caffeine overdose kills South Carolina teen, woman wins "hot coffee" injury lawsuit against Starbucks, new study says carbonated beverages increase appetite.