WTRMLN WTR co-founder and creative director Jody Levy offered up the company’s story and marketing strategy as a case study last week at BevNET Live Winter 2016 in Santa Monica, outlining the ideas and methods that turned WTRMLN WTR into a standout and striking brand.
PepsiCo will compete with Coca-Cola's Smartwater as it prepares to launch LIFEWTR in February, a new premium bottled water focused on artistic labeling and a pH balanced, electrolyte-infused product.
Press clips for 12/9 include B'More Organic winning $10k on the 'Rachel Ray Show,' The Atlantic examines the kombucha controversy and Whole Foods releases trend predictions for 2017.
Representatives from Dry Soda, La Colombe Coffee and Juice Served Here share their experiences running brick and mortar shops with wholesale operations.
Investors and innovators took the stage Tuesday during day two of BevNET Live Winter 2016, offering an audience of entrepreneurs insight into the decisions big money funders make before deciding on which brands to back.
1821 Bitters, Sunniva Super Coffee and Mother Beverage among finalists for New Beverage Showdown 12 at BevNET Live.
Llanllyr Source is targeting premium mixers in an expansion of its natural spring water line.
Starbucks CEO Howard Schultz announced Thursday he will step down from the position effective in April.
The deal represents a major expansion for the Los Angeles-based brand, bringing Cactus Water’s total distribution to roughly 2,000 stores in the U.S. and Canada, according to Caliwater co-founder Matt McKee.
Chris Hunter made his name with the caffeinated "energy beer" Four Loko. Now he's getting fit with Koia, a plant-based energy drink available exclusively in Whole Foods.
Personnel changes see change up for Steaz executives, Hain Celestial Canada CEO takes extra position, Eternal Water welcomes new sales team members and former Kraft Beverages president joins Dyla Brands.
Dean Foods has partnered with farmer cooperative CROPP to distribute Organic Valley milk across the U.S., marking the company's entrance into organic dairy products.
Nielsen reports for the 4-week period ending November 5 show improved growth in energy drink sales and modest improvements to CSD sales, but diet sodas are still down.
New Age Beverages reports growth in Q3 after finalizing merger with Bucha, Inc.
