After launching its Green ADE line at select CostCo locations in Texas in January, the new line of flavored lemonades will soon be expanding throughout the country in retail and grocery, with plans to extend into more CostCo regions, Meijer stores in the midwest, and for a a full line launch in the New York City metro area.
Energy drinks again saw modest growth last month while CSD continued to slip behind in sales, according to the latest Nielsen xAOC (expanded all outlets combined) and C-store non-alcoholic beverage analysis for the four-week period ending on March 25.
The New York-based bag-in-box coffee brand completed a $2.4 million equity funding round this week, giving founders Matt Bachmann and Ben Gordon the capital to tackle expanded distribution and a growing product line.
Amidst rumors of irreconcilable differences between its co-founders and its Dutch investors, Veri Soda Group shut down operations this past weekend after nearly five years of business.
Soylent announced earlier this month a partnership with creative agency Wieden+Kennedy to develop a new tech-centric marketing strategy that appeals to Soylent’s fanbase. The campaign includes the launch of the brand’s new spokesperson “Trish,” an artificially intelligent animated robot “programmed” to educate consumers on the nutrition Soylent can provide.
Cannabis beverage manufacturer Le Herbe wants to help consumers get their buzz faster, and has partnered with ultrasonic liquid processing company Qsonica to develop new methods of extraction, preservation, and processing of drinkable cannabinoids.
Given the investments into a cohort of cold brew companies and the pervasiveness of the new style, it’s likely that stores and distributors are going to need to find room for both clean and sweet cold brew styles. Thus far, it’s been left to individual companies to carve out their own philosophy towards indulgence.
As numerous clinical studies confirm the gut benefits touted by brands, probiotics’ popularity with consumers has rocketed and the inclusion of these tiny gut bugs in beverage has sent waves through the industry.
The most well-funded food and beverage start-ups by state include big names, Essentia signs Periscope as its first creative AOR, PepsiCo pulls 12-packs and 2 liter bottles from Philadelphia, and Forbes lists its top female leaders in food.
With President and COO James Quincey set to take over as CEO of The Coca-Cola Company on May 1, the beverage giant today announced that several other executive moves will also go into effect on the new chief executive’s first day.
After announcing his departure from Stumptown Coffee Roasters last month, Joth Ricci will begin in his new position as CEO of Oregon-based winery Adelsheim Vineyard on April 1, taking over for founder David Adelsheim.
Incoming Starbucks CEO Kevin Johnson was given the ceremonial key to the company Wednesday during the coffee giant’s 25th Annual Meeting of Shareholders, held today in Seattle. Taking over for longtime CEO Howard Schultz, Johnson led this year’s meeting with a look at the company’s 2017 innovation pipeline.
In this video interview, Zevia CEO Paddy Spence discusses the rollout of its new products and how the company has marketed itself to a younger consumer demographic seeking better-for-you beverages.
Expo West 2017 saw several dairy alternative brands getting in on the ground floor of a new trend -- plant-based coffee creamers. Califia Farms, Ripple, MALK, and more all debuted new products and flavors for vegan and lactose-intolerant consumers.
