Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

Contact Information »

Posts by Brad Avery

Harmless Harvest Settles Lawsuit Questioning Legitimacy of Organic Certification, “Vigorously” Denies Allegations

On Tuesday Harmless Harvest announced in a statement emailed to BevNET that it had agreed to settle the lawsuit, citing a desire to avoid a long and costly legal battle. However, the company “vigorously” denied any wrongdoing and liability and asserted the legitimacy of its organic certification. The terms of the settlement are confidential.

People Moves: Hain Celestial Announces Executive Appointments

Hain Celestial announces executive appointments, former Pabst CEO to head lettuce company, Top Note Tonic hires former Heineken VP and Mike Jaeger leaves C. Mondavi & Family which will now be helmed by interim CEO John Lennon.

Divinia Finishes Seed Round With $800K in Funding

Divinia Water, a premium filtered line which touts itself as “the cleanest bottled water on Earth,” has finished its seed funding round, pulling in $800,000. The funding will go toward new retail and distribution initiatives beyond its home market of Idaho.

Press Clips: U.S. Congressmen Target Non-Dairy “Milks”

U.S. Congressmen lobby the FDA to ban use of the term "milk" for non-dairy products, Pepsi's CEO joins President-elect Trump's economic advisory council and a Philadelphia judge upholds the city's controversial "Soda Tax."

VPX Ends the Year with a ‘Bang’

Vital Pharmaceuticals, the maker of VPX sports drinks and supplements and Redline and Bang energy drinks, is wrapping up a busy year. In 2016 Vital launched a range of new products, increased its social media presence and expanded distribution of its brands, all of which led Gene Bukovi, the company’s Vice President of Beverage Sales, to predict the highest sales for the company in four years.

Video: Squeezing Out Disruption with Doug Evans, Founder of Juicero

Speaking at BevNET Live in Santa Monica, California on Dec. 6, Evans presented the story behind his latest venture - Juicero. An at-home juicer that leaves no mess by squeezing pre-packaged fruit and vegetables which are easily thrown away after use, much like a Keurig. No clean up required.

Video: Audacious Innovation – The Ripple Strategy

Ripple Foods co-founders Adam Lowry and Dr. Neil Renninger discuss their innovative plant-based milk alternative that uses scientific innovations to replicate the real feel of cow's milk.

Video: WTRMLN WTR Co-Founder Discusses Brand Strategy, Core Communication

WTRMLN WTR co-founder and creative director Jody Levy offered up the company’s story and marketing strategy as a case study last week at BevNET Live Winter 2016 in Santa Monica, outlining the ideas and methods that turned WTRMLN WTR into a standout and striking brand.

PepsiCo to Launch Premium Water Brand LIFEWTR

PepsiCo will compete with Coca-Cola's Smartwater as it prepares to launch LIFEWTR in February, a new premium bottled water focused on artistic labeling and a pH balanced, electrolyte-infused product.