Soylent announced earlier this month a partnership with creative agency Wieden+Kennedy to develop a new tech-centric marketing strategy that appeals to Soylent’s fanbase. The campaign includes the launch of the brand’s new spokesperson “Trish,” an artificially intelligent animated robot “programmed” to educate consumers on the nutrition Soylent can provide.
Cannabis beverage manufacturer Le Herbe wants to help consumers get their buzz faster, and has partnered with ultrasonic liquid processing company Qsonica to develop new methods of extraction, preservation, and processing of drinkable cannabinoids.
Given the investments into a cohort of cold brew companies and the pervasiveness of the new style, it’s likely that stores and distributors are going to need to find room for both clean and sweet cold brew styles. Thus far, it’s been left to individual companies to carve out their own philosophy towards indulgence.
As numerous clinical studies confirm the gut benefits touted by brands, probiotics’ popularity with consumers has rocketed and the inclusion of these tiny gut bugs in beverage has sent waves through the industry.
The most well-funded food and beverage start-ups by state include big names, Essentia signs Periscope as its first creative AOR, PepsiCo pulls 12-packs and 2 liter bottles from Philadelphia, and Forbes lists its top female leaders in food.
With President and COO James Quincey set to take over as CEO of The Coca-Cola Company on May 1, the beverage giant today announced that several other executive moves will also go into effect on the new chief executive’s first day.
After announcing his departure from Stumptown Coffee Roasters last month, Joth Ricci will begin in his new position as CEO of Oregon-based winery Adelsheim Vineyard on April 1, taking over for founder David Adelsheim.
Incoming Starbucks CEO Kevin Johnson was given the ceremonial key to the company Wednesday during the coffee giant’s 25th Annual Meeting of Shareholders, held today in Seattle. Taking over for longtime CEO Howard Schultz, Johnson led this year’s meeting with a look at the company’s 2017 innovation pipeline.
In this video interview, Zevia CEO Paddy Spence discusses the rollout of its new products and how the company has marketed itself to a younger consumer demographic seeking better-for-you beverages.
Expo West 2017 saw several dairy alternative brands getting in on the ground floor of a new trend -- plant-based coffee creamers. Califia Farms, Ripple, MALK, and more all debuted new products and flavors for vegan and lactose-intolerant consumers.
With strong growth comes strong innovation, and there was no shortage of new dairy alternative products showing off the category’s ingenuity at Natural Products Expo West 2017. Trending at this year’s show were nut milk-based creamers, with multiple companies rolling out offerings for dairy-free consumers seeking better ways to thicken their morning coffee.
Ganeden thinks it’s found a solution for brands looking to add probiotics to shelf-stable products. At Natural Products Expo West 2017, the company announced the soft launch of Staimune, a new ingredient that finally gets around the refrigeration issue that Ganeden president Michael Bush called “the Achilles’ heel of probiotics.”
From fresh takes on familiar favorites to disruptive innovations with the potential to create entirely new categories, the annual Expo is where industry professionals get their first glimpse of the products that will fuel the conversation for the next 12 months and beyond.
The Good Food Institute, which focuses on the growth of plant-based and cultured “clean” protein and dairy products and businesses, submitted last week a citizen petition to the U.S. Food and Drug Administration (FDA) which calls for the agency to allow alternative beverages to continue using the term “milk."
