Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Next Level: G Fuel Brings BFY to Gaming Snacks With Protein Puffs Launch

G Fuel has long focused on selling better-for-you alternatives to mainstream energy drinks through its gamer-centric branding. Now, the company is looking to trade on its authentic reputation in the gaming community by applying that same focus to snacks with its first food product: G Fuel Protein Puffs.

RTD Boba Teas Are Popping Off in Retail

Boba tea, with its signature tapioca pearls consumed via straw, was once considered to be a cumbersome and impractical product for ready-to-drink formats. But now, sales of the Taiwanese drink in bottles and cans are bubbling up – and fast.

NielsenIQ: Non-Alc Beverage Sales ‘Healthy But Decelerated’

Non-alcoholic beverage sales “remained healthy but decelerated” in the two-week period ending July 29, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Total dollar sales growth rose 7.6% year-over-year.

Lock’d and Reloaded: Takeover Industries’ New CEO Looks to Pick Up the Pieces

At the beginning of 2023, Takeover Industries appeared to be at death’s door. But things look different now: there’s a new CEO, a rebranded product portfolio, its relationship with Manny Pacquiao is restored and at least some of the legal cases are closed. The company is now aiming to get back on track as Next Gen Beverage.

Monster: Plans for Bang Become Clearer In Q2 Earnings Call

After completing its acquisition of Bang manufacturer Vital Pharmaceuticals’ assets on July 31 for $362 million, Monster co-CEO Rodney Sacks said during the company’s Q2 2023 earnings call yesterday that it is now preparing to fully integrate its former rival into the Monster Energy system.

Jeng Seeks a Better Buzz with THC Non-Alc Cocktail Line

As with many beverage entrepreneurs, co-founders John Enghauser and Nicole Bray were inspired to enter the drinks game as a means of meeting their own demand – in their case for a non-alcoholic cocktail alternative. Three years later, with the introduction of its new line of THC-infused drinks, New York-based Jeng is fully embracing the call for a better buzz.

Kate Farms Founder Laver Returns with Lucky F*ck Energy

Scheduled to launch online August 2, the 38th anniversary of the Delta Air Lines Flight 191 crash he survived, Lucky F*ck is a line of functional, zero sugar energy drinks made with Maca, Beta-Alanine, and 200 mg of caffeine per 19.2 oz. cans.

NielsenIQ: Beverage Sales Show Strength, Acceleration

Non-alcoholic beverage sales picked up in the two-week period ending July 15, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Retail dollar sales grew 10.1% year-over-year for the two-weeks, compared to 8.2% in the four-week period and 8.5% for the 12-weeks, according to the report.

High Brew Sells Majority Stake to Beliv

High Brew Coffee, one of the first “third-wave” canned cold brew brands in the U.S., has been acquired by Latin American beverage portfolio company Beliv, the company announced today. Beliv is taking a 78% stake in the company.

Profile: Shimmerwood Doubles Down On CBD

As the lack of federal approval for CBD has pushed many infused brands to branch out beyond the hemp-derived ingredient to expand their businesses, Shimmerwood Beverages is doubling down.