Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

Contact Information »

Posts by Brad Avery

Daily Briefing (Insiders Only): MAHA Pegs Soda Against SNAP

What’s good for MAHA may not be so nice for Big CSD. The U.S. Department of Agriculture (USDA) is moving quickly to approve state requests to pull soda and candy from the Supplemental Food Assistance Program (SNAP), the Wall Street Journal reported Tuesday.

Wet Hydration Closes $4.5M Round, Former Celsius EVP Joins

Functional beverage startup Wet Hydration has closed a $4.5 million funding round, backed exclusively by private investors, as the brand looks to amp up its market presence this year with new innovation and key new personnel hires, including a former Celsius sales executive.

HiBall Energy Returns to Retail with Whole Foods Launch

Operating under the company’s Tilray Wellness better-for-you food and beverage division, the launch comes after Tilray bought HiBall from Anheuser-Busch InBev in an $85 million cash deal that also included eight craft beer brands.

PepsiCo to Acquire Poppi in $1.95B Deal

PepsiCo announced this morning it has entered a definitive agreement to acquire Poppi for $1.95 billion, officially bringing the CSD giant into the next gen functional soda set.

Kate Farms Grows Mainstream Reach with Target Debut

The medical-grade meal replacement brand announced today the launch of a new line of plant-based Kids Nutrition drinks into 302 Target locations across the country, as well as online at Target.com, marking a major expansion outside of the medical channel and into mainstream retail.

Black Rifle: Q4 Takes Revenue Hit, Company Hones in on Energy

Black Rifle Coffee Company’s revenue took a hard hit in Q4 2024 as sales dropped double-digits in the quarter, according to the brand’s latest earnings report this morning. But, the company said, that decline is in part due to growing pains as the brand increases its attention on wholesale and RTD products.

Spindrift Launches Better-For-You SODA Line

The SODA line is launching with five flavors, including a few that look to step off the beaten path of offerings by mainstream soda brands: Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple and Strawberry Shortcake.

Universal Pure Buys Dora’s Naturals’ HPP Business

Northeast distributor Dora’s Naturals is out of the High-Pressure Processing business as the company has sold its HPP assets to Universal Pure Holdings LLC, a cold chain food safety solutions provider.

GT’s at 30: Founder Dave Talks Maintaining Integrity with ‘Real Kombucha’ Refresh

Way back in 1995, 15-year-old GT Dave began brewing his first batch of kombucha in his childhood home. Flash forward 30 years, and what was once, for American consumers, an obscure, fermented Asian tea drink is now a multimillion dollar beverage category with a presence in just about every major retail channel across the United States.