Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Lemon Perfect: New CEO Says Scaling Top Priority as Brand Looks to ‘Go Anywhere’

Earlier this month, Lemon Perfect named former Mast-Jägermeister US head Jeff Popkin as its CEO, marking the first chief executive move at the enhanced water startup since it was founded in 2017. A month into the role, Popkin says his priority is to scale a brand he believes has the ability to “go anywhere” from c-stores to golf shops.

Mateína Launches Powdered Yerba Sticks, Extends U.S. Business

Mateína, the Canadian yerba mate maker backed by podcaster and health influencer Andrew Huberman, is looking to bring more on-the-go convenience to the energizing tea segment with the online launch of a new line of powdered Yerba Sticks this month online.

Koia Gets Kid-Friendly with Latest Line Launch

Koia is going K-12 with its latest line launch, a new kid-friendly version of its protein shakes in smaller pack sizes. Koia Kids, now available online via Amazon, comes in three flavors: Chocolate Shake, Vanilla Shake and Fruity Cereal.

Whole Foods’ 2025 Predictions

It’s already mid-way through October and 2025 will be here before we know it. With the new year coming up fast, Whole Foods Market has released its annual top 10 food and beverage forecast for 2025, including a few big things to watch out for in the beverage category. Here’s some of the highlights.

OwocAI: Bang Creator Mounts Comeback with Ai Energy

Just over a year after Monster Energy bought Bang Energy and its parent company Vital Pharmaceuticals (VPX) amidst bankruptcy proceedings, VPX founder Jack Owoc is launching Ai Energy, a four-SKU line of functional drinks themed around the rise of artificial intelligence.

Endcaps, Product Innovation Prove Good for Growth at good2grow

The kids beverage and snack brand – which makes juices, milks and crackers – is distinctive for its IP-driven bottle tops, which feature characters ranging from Mickey Mouse to Sonic, building its business off of impulse purchases by hitting the dual use case of refreshing drink and new toy for young children.

Lemon Perfect Names Jeff Popkin as CEO, Founder Moves to Chairman Role

There’s been a changing of the guard at Lemon Perfect. Former Mast-Jägermeister US chief executive Jeff Popkin was announced as the new CEO of the enhanced water brand this week, while founder Yanni Hufnagel has moved into the role of executive chairman.

Distribution Roundup: With NBA Stars in Tow, Coco5 Expands to 7,000 Doors

Coconut water-based hydration beverage Coco5 is pushing deeper into retail across the country, expanding with chains like Target, CVS and several convenience stores; Also, Premium coconut water brand Once Upon a Coconut is growing out its DSD network and Startup energy drink brand KEY goes chainwide in Sprouts.

Palm Tree Crew Invests in Cove Soda

Lifestyle brand Palm Tree Crew is taking a deeper stake in the beverage business with a new investment into functional CSD maker Cove Soda, bringing along a slate of celebrity partners with them. Terms of the deal were not disclosed.

Poppi Faces Fresh Class Action Against Health Claims

Poppi is facing its second class action this year taking aim at its purported nutrition credentials, as a lawsuit filed this week in California alleges the prebiotic soda brand’s sugar content more than offsets any gut health benefits.