How Adult Non-Alc Brand Stursi Built Buzz Before Its First Can
The entrepreneur’s journey is often messy, but in the case of Stursi, publicly sharing the highs and lows may have given its founders an initial sales boost.
Ferron Salniker
Spirits Editor
Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.
Posts by Ferron Salniker
Non-Alc Experience Bar Nuda Is Pivoting from Pop-Up to Product
Selling “more moderation” is as tricky as it sounds according to the founders of Bar Nuda, a Mexican-inspired drinks pop-up and Los Angeles’s first completely adult non-alc (ANA) experience.
Coca-Cola’s Red Tree Moves Fresca Mixed From Constellation Brands to Sazerac
Sazerac and Coca Cola’s bev-alc subsidiary are embarking on a new partnership.
Cointreau Enters Ready-to-Serve Market with Citrus Spritz Line
Cointreau, the orange liqueur that plays a supporting role in the margarita and the cosmo, is aiming to step into the spotlight with its first-ever ready-to-serve (RTS) product.
Jefferies: Affordability is the “Biggest Headwind” for Bev-Alc
Affordability is the biggest headwind facing the bev-alc industry, according to survey results released Monday from investment banking firm Jefferies.
The Zero Proof Playbook: How Upscale Bars Are Approaching Adult Non-Alc
Ordering a zero-proof option at a bar or restaurant can mean anything from a soda to a non-alc beer, but how are some of the country’s buzziest bars experimenting with non-alc options?
Pernod Ricard Restructures Distribution to Triple US RTD Footprint
Pernod Ricard is shaking up its distribution partnerships as it plans to triple its ready-to-drink (RTD) footprint in the U.S. over the next three years.
Suntory CEO Resigns Amid Illegal Supplement Investigation
One of Japan’s best-known business leaders and the head of Suntory Holdings has resigned after a police investigation into the purchase of supplements that may have violated the country’s strict drug laws.
Can Soju RTDs Ride The Korean Wave Into The Mainstream?
Korean soju is one of the top selling spirits in the world, but can that popularity transfer to canned cocktails? Several emerging brands are aiming to find out.
Kendall Jenner’s 818 Tequila Announces New Investment, CEO
Kendall Jenner’s 818 Tequila has landed additional investment and named a new CEO.
Goodmellow Takes a Spirit Maker’s Playbook to THC Beverages
Brandon Hanson, the co-founder of a well-known West Coast distillery, is venturing into the “wild west” of THC-infused beverages.
A Drink With…Brianda Gonzalez, Founder and CEO of The New Bar
We chatted with Brianda Gonzalez, founder and CEO of The New Bar, about what’s next, where the hurdles are for ANA, and how ANA brands can take cues from their full-proof counterparts.
Malibu Teams Up With Dole To Launch RTD Pineapple Rum Cocktail
A favorite poolside duo just got a convenient upgrade. Malibu and Dole are teaming up to launch ready-to-drink (RTD) cocktails coming early 2026.
Spirits RTDs, Cider Buck Bev-Alc Sales Slump
Bev-alc sales continued to decline in the two-week period ending August 9, although cider and ready-to-drink (RTD) spirits are still enjoying a slight summer boost, according to analysis of NIQ data from Goldman Sachs Equity Research.