Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

LALO Tequila Shifts Distribution to Reyes Beverage Group

Another major spirits supplier is shifting its California distribution to Reyes Beverage Group following the shuttering of Republic National Distributing Company’s (RNDC) operations in the Golden State.

Greenbar Distillery Sidesteps RTDs in Search of Cocktail Convenience

Los Angeles’ first post-prohibition era distillery, Greenbar Distillery, built its business on the craft cocktail movement – providing unique and local spirits for a growing bar scene in the early 2000s. But helping customers execute inexpensive and uncomplicated cocktails at home was always a challenge.

How Outback’s Viral Mocktail Moment Made a Case Against Non-Alc Spirits

It’s almost Shark Week, which means Outback Stakehouse is readying the return of last year’s viral Aussie Jawssie, a raspberry-flavored vodka lemonade cocktail, laced with ocean-themed Blue Curacao and garnished with a plastic shark toy. There’s also a zero-proof version, Sharky Temple, but like the restaurant chain’s other non-alc cocktails, it won’t involve a substitute spirit.

With Sales Down, Brown-Forman Aims to Expand Its RTD Reach

Soft consumer spending on bev-alc and tariff uncertainty weighed on whiskey giant Brown-Forman’s fourth quarter fiscal year 2025 earnings and outlook for next year, triggering shares to plunge 15% Thursday morning.

Breaking: RNDC to Exit California Amidst Major Supplier Losses

The country’s second-largest beverage-alcohol distributor, Republic National Distributing Company (RNDC), is shuttering its operations in California, the country’s largest spirits market, after losing several major suppliers.

How Two Vodka Brands Are Mitigating Tariff Turmoil

As the tariff roller coaster continues, the volatility is making spirits companies reevaluate everything from pricing to supply chain to expansion. We spoke with the leaders of two independent vodka companies on the opposite end of the price spectrum to hear how they’ve attempted to navigate the fluid situation.

RNDC Rocked By Brown-Forman Exit As Supplier Exodus Continues

The country’s second-largest distributor, Republic National Distributing Company (RNDC) has been shedding suppliers at an alarming rate, with another major national loss announced today. Following Brown-Forman’s exit from RNDC in California this month, the whiskey giant will now follow suit in other states.

There Wasn’t One Destination to Buy Black-Owned Spirits, So This ‘Tech Nerd’ Built It

Like many people cooped up during the pandemic, Washington, D.C. resident Charles Everett spent much of his time on lockdown scrolling social media and building out his bar. But in the case of these quarantine hobbies, Everett’s quest to collect Black-owned spirits and share them on social media has turned into something bigger: the first bev-alc e-commerce site entirely devoted to Black-owned products.