Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

Contact Information »

Posts by Ferron Salniker

As Spirits M&A Slows, Founders Urged to Get Creative

With softer sales and shifting trade policy rocking the spirit industry, founders searching for a buyer will need to get creative, according to a panel discussion at the annual Distilled Spirits Council of the U.S. (DISCUS) conference in Washington D.C. last week.

Diageo’s Shift: What the Distill Ventures Decision Signals For The Spirits Industry

After over a decade of investing in emerging spirits and adult non-alc brands, last week Diageo confirmed that its venture arm Distill Ventures will cease bringing new brands into its portfolio. What does the wind-down signal for the spirits group and does it say something about the larger spirits industry?

SipMargs Lands $3M, Influencer Alix Earle For Revamp

SipMARGS, a ready-to-drink (RTD) sparkling margarita brand has revamped its liquid and landed $3 million from new investors, including powerhouse social media influencer Alix Earle.

“The Three-Tier System Is Broken.” This Craft Distiller Aims To Fix It.

When Adam Spiegel founded Sonoma Distilling Company in 2010, it was the 15th distillery to open in California. Now the Golden State boasts more than 300 distilleries, more than any other state, and Spiegel is embarking on a new chapter aiming to help revitalize what he calls a “broken three-tier system.”