John Craven

John Craven

CEO / Founder / Editorial Director

As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry and he is frequently cited in mainstream media. His vision shapes the editorial, publishing, and positioning of all of BevNET's properties, including BevNET.com, NOSH.com, BevNET Magazine, Brewbound.com and their associated conferences. John is a graduate of Boston College with a BS in Marketing and Computer Science.

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Posts by John Craven

Busted Smuggling Cans to Michigan

DETROIT — Authorities said they arrested 13 people and seized more than $500,000 in cash after breaking up a smuggling ring that collected millions of beverage containers in other states…

Bye Bye Bravo Brands

According to an SEC filing on September 21, Bravo Brands has filed a voluntary petition in the United States Bankruptcy Court for the Southern District of Florida pursuant to Chapter…

Indulging in Chocolate Drinks

If you’re in the mood for some liquid indulgence, here are two great chocolate beverages that are worth a try.…

John Bello fired from Original SoupMan

Having founded and then sold SoBe to Pepsi as well as orchestrating the sale of Izze to Pepsi, John Bello certainly has a good reputation in the beverage industry (we’ll…

Shameless Water Guide Plug

While assembling our 2007 Bottled Water Buyer’s Guide, we received many new brands of bottled water products that are (or will be) available in the US market.  Of course, there…

Jones 24c Gets Upgraded Packaging

There’s been a lot of bad Wall Street press about Jones soda lately, so it seems like a good time to point out something positive for the company.  Specifically, they’ve…

BevNET IBQ Magazine Announces Fall 2007 Issue

FREE SUBSCRIPTION >> After the amazing success of the first issue of BevNET IBQ Magazine, we are pleased to announce the second issue, Fall 2007.  ADVERTISING OPPORTUNITIES @@img1 Featuring a…

Pepsi Summer Swill

Back in April, Pepsi released a new seasonal product called “Summer Mix”, which blends tropical fruit flavors with cola.  Since it’s the middle of summer (and near the end of …

New energy drink with Pro Poker ties…uhh

Unlike most American men in my demographic, I don’t like poker.  I also don’t really like the artificial hype that surrounds new energy drink launches….I guess that’s what happens after…

Functional beverages need more guidance from the ABA

Recently, the American Beverage Association (ABA) said that it is considering a new guideline that will “recommend” that beverage manufacturers put caffeine content on the side of all soft drinks.…

BevNET's Ten Drinks to Watch for Summer 2007

We’ve just passed the halfway point for the year, so it seems only appropriate to take a quick look back at new products that were introduced in the first six…

Energy Drink enhanced BBQ

A few weeks ago, a couple of us here at the BevNET.com office were talking about our favorite BBQ foods…burgers….dogs….beer can chicken. So, being in the soft drink industry, we…

2007 Summer Fancy Food Show Planner

DOWNLOAD SHOW PLANNER @@img1 It’s time for the NASFT’s annual Summer Fancy Food show, held at the Javitts Center in New York City. BevNET.com will, as always, be on hand…