IWSR: RTDs Poised to Grow +6% Through 2028
Spirits-based ready-to-drink (RTD) canned cocktails are projected to grow at a +6% compound annual growth rate (CAGR) in the U.S. through 2028, according to market research firm IWSR.
Jessica Infante
Managing Editor, Brewbound
Jessica Infante joined Brewbound in 2019 after nearly a decade in a variety of marketing roles in the craft beer industry. Prior to that, she was a daily newspaper reporter at the Jersey Shore. Jess holds a bachelor’s degree in magazine journalism from the S.I. Newhouse School of Public Communications at Syracuse University and a master’s degree in integrated marketing communication from Emerson College. She is a certified Cicerone and lives in Salem, Massachusetts.
Posts by Jessica Infante
Report: Moderate Drinking Linked to Lower Some Health Risks, But Raises Breast Cancer Risk
The first of two major reports that will inform the 2025 Dietary Guidelines for Americans’ alcohol consumption recommendations has found that moderate drinking is better than not drinking for certain health issues.
Sazerac to Acquire Svedka Vodka from Constellation Brands
Constellation Brands has reached an agreement with spirits giant Sazerac to offload its Svedka Vodka brand, the company announced today.
Tom Holland, Industry Vets Team up to Launch Bero Non-Alcoholic Beer
Hollywood star Tom Holland’s new non-alcoholic (NA) beer brand Bero debuts today with three styles, backed by consumer product-centric investment firm Imaginary Ventures and led by CEO John Herman, an energy drink veteran with 20 years of experience.
IWSR: Millennials Lead Non-Alcoholic Adult Beverage Sales, Account for 61% of NA Beer Drinkers
Millennials are driving the rise of non-alcoholic (NA) adult beverages in the U.S., data firm IWSR reported. The rate of legal drinking age (LDA) adults in the U.S. who reported consuming both full strength and NA drinks nearly doubled in the last year, from 7% in 2023 to 13% in 2024.
Sazerac Selects Reyes Beverage Group to Sell BuzzBallz in 4 States
Sazerac-owned BuzzBallz has selected the Reyes Beverage Group as its distributor in California, Illinois, Indiana and South Carolina, the multistate wholesaler announced today.
A Drink With… Sneaky Spirits’ Rachel Kiley
Rachel Kiley discusses the nuances between craft beer and craft spirits, the relationship between Monday Night and Sneaky Spirits and how entrepreneurs can shrug off the doubters.
TikTok Opens Ad Platform to Beverage-Alcohol Brands in the US
Popular and controversial social media platform TikTok recently opened advertising on its platform to beverage-alcohol brands in the United States, due in part to its user base aging up.
Ball ‘Keeping a Close Eye’ on Domestic Beer, Energy Drinks on the Way to +2-3% Volume Growth Goal
Ball Corporation, the world’s leading manufacturer of aluminum beverage cans, is “keeping a close eye” on domestic beer and energy drinks as it plots its next few years, executives said during an investor day Tuesday.
Tilray Bev-Alc Division Reports +117% Revenue Growth in Q2; Gross Margin Down -13%
The beverage alcohol division of Canadian cannabis giant Tilray grew revenue +117%, to $46.5 million, in the second quarter of the company’s fiscal year compared to the same quarter last year, the company reported Tuesday.
Flow, BeatBox Enter Five-Year Manufacturing Deal
Flow Water is continuing to expand operations at its Aurora, Ontario production facility while simultaneously seeking its divestiture, announcing today a five-year manufacturing partnership with alcoholic RTD punch BeatBox Beverages set to kick off next summer.
Coca-Cola Red Tree Beverages President Discusses Soda Giant’s Approach to Bev-Alc
Red Tree Beverages, Coca-Cola’s “firewalled, wholly owned” subsidiary to explore beverage-alcohol, has no intention of getting into the distribution business, Red Tree president Jenny Dowdy said yesterday during Beer Marketer’s Insights fall seminar.
Fishers Island Lemonade Acquired by E. & J. Gallo’s Spirit of Gallo
Spirits-based, ready-to-drink (RTD) canned cocktail brand Fishers Island Lemonade has agreed to be acquired by Spirit of Gallo, the spirits division of E. & J. Gallo, the companies announced today in a press release.
Judge Dismisses Deceptive Labeling Lawsuit Against Molson Coors’ Topo Chico Margarita Hard Seltzer
A federal judge has dismissed a proposed class action lawsuit alleging that Topo Chico Margarita Hard Seltzer is deceptively labeled because it is fermented and lacks tequila.