Jeffrey Klineman

Jeffrey Klineman

Editor-in-Chief

As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.

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Posts by Jeffrey Klineman

Keurig Dr Pepper, Electrolit Agree On Long-Term Sales & Distribution Pact

Keurig Dr Pepper (KDP) this morning announced a long-term partnership with Mexican beverage company Grupo PiSA to distribute fast-rising sports drink Electrolit across the U.S., filling a major hole the KDP's portfolio that's been missing since watching BodyArmor flee into the arms of Coca-Cola back in 2019.

Analysis: Inside the Waterloo Tidal Wave

Waterloo has not yet met its Waterloo. In fact, it’s making more like early season Napoleon, conquering territory and building the empire.

NACS 2022: Tropical Wave Hits Flavor Innovations; Premium Water Brands Boom

Judging from the slate of new flavor innovations on display at this year’s NACS Show, consumers are looking for a little taste of paradise as Tropical SKUs debuted across beverage categories; Eternal Water targets high growth thanks to hiring 41 former Essentia employees.

Growth, Culture Creating Obstacles for Oatly, Reports WSJ

Oatly took a broadsheet broadside yesterday, with the Wall Street Journal reporting on the ways that problems around the company’s attempts to scale over the past two years are affecting the faith of the markets. The story came as the stock price for the oat milk pioneer continued their steep descent Monday, bottoming at less than $5 per share, or less than ⅕ of a mid-June high of $29.

CANarchy Purchase, Spirit Plans Signal Independent Monster, Observers Note

The energy drink company continues to have ambitions to produce spiked seltzer brands of its own, said co-founder Hilton Schlosberg on an analyst call that addressed its quarterly earnings and today’s announced purchase of the CANarchy collective of craft beer brands.

Editor’s Take: Learning From a Loaded Fresca

Dan White and co. over at Coke’s New Revenue Streams operation hinted during a BevNET Live interview a month ago that there was more to come for Coke in the alcohol space, and now we’ve got yesterday’s announcement that the company is launching some alcohol-enhanced products under the Fresca Mixed brand in a tie-up with beer, wine, and spirits giant Constellation.

Tune in June 22 and 23 for BevNET & NOSH Virtually Live

Following today’s final Boot Camp panel, it’ll be two weeks until our two day strategy extravaganza, BevNET & NOSH Virtually Live. We’ll be hosting the event online from 3-5 p.m. EST on Tuesday and Wednesday, with content followed by open networking and discussion. This one is for BevNET/NOSH Insiders only, though, so if you aren’t one yet, you should be.

Why Greg Inspired: A Remembrance

Greg Steltenpohl, the innovative juice executive who twice brought progressive, environmentally and socially conscious brands to national prominence, was deep into a triumphant second act as a businessman -- and force for good -- when he passed away this week.

WATCH: Betsy McGinn Advises on Amazon Tactics During COVID-19

The increased demand for products through online sellers like Amazon means that brands need to shift tactics -- something that’s hard to do during a crisis; Betsy McGinn sat for a video interview with Jeff Klineman, BevNET’s editor-in-chief, to provide important advice on how brands should approach their Amazon and broader e-comm strategies as consumer behavior takes a disruptive turn to online food and beverage purchasing.