OJO Available on ThirstMonger.com
New York, December 29, 2011: OJO fortified eye care nectar, the world’s first Dr. formulated eye care beverage that helps protect and preserve vision, is thrilled to announce the product…
Jeffrey Klineman
Editor-in-Chief
As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Posts by Jeffrey Klineman
FRS: “Tebow Effect” in Full Force
The Denver Broncos might have lost last Sunday, but they’re still “Tebowing” at FRS. The functional beverage company, which relies on the antioxidant quercetin to provide an energy boost, has…
Facing SEC, “Rudy” Gives Up
Inspirational former Notre Dame football icon Daniel “Rudy” Ruettiger has agreed to pay nearly $400,000 in fines to the Securities and Exchange Commission to settle charges that he lied to…
Video: Two-Headed Monster at BevNET Live
It’s one of the most successful independent beverage brands in the world, as well as a darling of Wall Street, but Monster Energy’s chief achievement seems to be its near-limitless…
Entrepreneurs, Authenticity, and Full Room Capacity: BevNET Live in Santa Monica
Monster Energy sees itself as a lifestyle company. Red Bull is a media empire. As for high-end CSD Izze, Co-founder Todd Woloson said that he saw it as something like an onion. Those ideas about branding – and many other off-beat ideas that are necessary to distinguish beverage companies in highly competitive times – came alive during the BevNET Live Winter event that concluded on Tuesday in Santa Monica.
Special BevNET Price for Financing Natural Products Seminar Dec. 15
The Natural Products Consulting Institute announces a comprehensive seminar and networking event with expert speakers to provide entrepreneurs and executives an in-depth understanding of what it takes to raise capital. …
Live Video Stream of BevNET Live Winter 11 and Brewbound Craft Beer Session
Following the announcement of its sixth consecutive sold-out BevNET Live conference, BevNET.com is pleased to announce the return of a free, live video stream. It which will be broadcast from…
Diet Energy Grabs a Bigger Piece of the Pie
It isn’t a premium beer situation, where Bud Light and Miller Lite are leading their flagship brands in sales and distribution, but as the energy drink category matures – and…
Karma Takes First Big Step – Into Polar, De Crescente
Expanding off a controlled upstate New York launch, Karma Wellness Water, a new “mix-to-drink” water that rolled out in late summer, has added two key distributors. The brand, started by Jolt Cola founder C.J. Rapp and Snapple veteran Jeff Platt, is moving into both Polar in Massachusetts and Connecticut and De Cresente in Albany, N.Y.
Starbucks Scoops Up Evolution Juice for $30 Million
It didn’t take long for Evolution Juice to realize its dream of using high-pressure pasteurization to go across the country. But it’s going to take a less traditional route to doing it – because it’s going to be carried on the fins of the Starbucks mermaid. The coffee giant yesterday announced today that it was purchasing the four year-old juice company for $30 million, and plans to use it as the lynchpin of a bold move into what chairman Howard Schultz termed a “$50 billion health and wellness sector.”
Coast Brands to Represent Xing in Chain Accounts
Call it the culmination of a long-term courtship: fast growing natural brand Xing Tea has partnered with Coast Brands Group to try to expand its presence in national chain accounts.…
Vita Coco Changes NY Distributor to DPS
Vita Coco is no longer in an Exclusive relationship. The brand’s co-founder, Mike Kirban, announced today that he was shifting distribution responsibilities for the Manhattan, Brooklyn and Queens regions from…
It’s October: ZICO and Coke Still Courting, Not Consummating
There’s no reason to cancel the band or the Justice of the Peace, but it’s obvious that the rumored rush to the altar by Coca-Cola Co., Inc. and Zico Coconut…
NACS New Product Hunt
Just as the crowds hitting Cupertino, Calif. for the Apple announcement may have been disappointed by the lack of an iPhone 5 announcement, visitors to the National Association of Convenience…