Betsy Frost Joins Hoplark as Chief Commercial Officer
Colorado-based Hoplark has appointed former DRY Soda president and CMO Betsy Frost as the company’s new chief commercial officer.
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
Alkaline Water Co. CEO Richard Wright Resigns, Successor Named
The Alkaline Water Company is officially under new leadership after longtime CEO and President Richard “Ricky” Wright resigned, effective immediately, and was quickly replaced by company director Frank Lazaran on Friday.
Cannabis: Curaleaf Launches Endless Coast Seltzers; Hi5 Adds Energy
Curaleaf is launching Endless Coast infused seltzers in Massachusetts, while Hi5 is rolling out its new energy drink in both regular and sugar free varieties.
Chamberlain Coffee Grows Awareness with ‘Organic’ Swoon, Nutpods Collaborations
To say that Chamberlain Coffee is built around its eponymous namesake is to belabor the obvious. At just 21-years old, vlogger Emma Chamberlain has built an audience of 26 million followers across Instagram and YouTube without much of a gimmick to speak of; her videos include activities like driving, cleaning her apartment and making lots of coffee.
Bolthouse Farms To Acquire Juice Brand Evolution Fresh From Starbucks
Starbucks Coffee has agreed terms with Bolthouse Farms for the sale of its cold-pressed juice brand and business Evolution Fresh, the two companies announced late on Tuesday. Financial details of the transaction, expected to close later this year, were not released.
Out of Business: Goodwolf, Take Two to Shut Down
Amid a challenging post-pandemic market environment, two Oregon-based beverage startups are going out of business as water kefir brand Goodwolf and Anheuser-Busch InBev-backed barley milk maker Take Two both announced they will cease production this month.
Laird: $14M Net Loss Dampens Topline Growth
Despite strong online and in-store numbers that helped push a 26% increase in year-over-year net sales to $9.6 million, Laird Superfood reported a net loss of over $14 million during Q1 2022, according to an earnings report released by the company on Friday.
Black Rifle: RTDs, Outposts Push Net Revenue +35%
Founded in 2014, the veteran-owned company has attracted attention from within and outside the beverage industry, thanks in large part by both the popularity of its pro-military merchandise and its expanding ready-to-drink product family. In February, Black Rifle went public via SPAC in an IPO valuing the company at around $1.7 billion. The company plans to reorganize as a public benefit corporation to reinforce its mission of serving veterans, law enforcement and first responders, including a commitment to hire 10,000 veterans.
Report: Soylent Exploring Sale
Plant-based food and beverage maker Soylent is exploring a potential sale, according to a report in Bloomberg on Tuesday.
Amor Perfecto Fights to Reclaim Colombia’s Coffee Identity
For better or worse, the visage of Juan Valdez, a fictional marketing vehicle created by the National Federation of Coffee Growers of Colombia, has become inextricably linked to the worldwide perception of Colombian coffee. The humble coffee farmer, always with his trusted burro Conchita by his side, symbolizes the global appeal and heritage of the South American nation, but perhaps in a way that at best overlooks and at worst trivializes the passion and dedication behind Colombia’s coffee farmers and their unique crop.
Wild Bill’s: New Flavors Fuel Reach into Retail
When faced with disruptions during the early days of the pandemic, New Jersey-based craft soda maker Wild Bill’s did like many other independent CPG brands: they adapted, using their connections to introduce a full line of packaged organic coffee, plus snacks like peanuts and jerky. But as COVID’s grip finally appears to be receding, the company is eager to get back to the core business.
Lavazza Leverages Italian Coffee Heritage To Enter RTDs
Italian coffee giant Lavazza is doing a balancing act in launching ready-to-drink cold brew drinks in the U.S., both leaning into its deep heritage and iconography while still appealing to American tastes.
Tractor Beverage Agrees to Foodservice Deal With KDP, Plans $60M Raise
Tractor Beverage Company has reached an agreement with Keurig Dr Pepper (KDP) to enter a long-term exclusive partnership for the foodservice channel. KDP will also serve as the lead investor in a $60 million funding round to support expansion of infrastructure and marketing efforts and to grow the brand's awareness among younger consumers.
Canopy Cuts Costs, Jobs; CEO: “Challenging But Necessary Changes”
Facing consistent challenges on the path to profitability, cannabis corporation Canopy has announced a host of cost reduction measures on Tuesday — including slashing around 250 jobs — as it targets hundreds of millions in savings by the end of the fiscal year 2022.