Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Vita Coco Opens Trading on NASDAQ

The Vita Coco Company officially became a publicly traded company today when it was listed on the NASDAQ Global Select Market exchange under the letters COCO.

La Colombe, Whole Foods Partnership Grows With In-Store Cafe Concept

Coffee roaster and retailer La Colombe is expanding its partnership with Whole Foods Market this fall, which will include the opening of two La Colombe-owned and operated “Friends of Whole Foods Market” flagship locations in Texas and New York City.

Don Julio’s Grandson Seeks to Start New Tequila Legacy with LALO

After learning the business from his grandfather, legendary tequilero Don Julio González-Frausto Estrada, Eduardo “Lalo” Gonzalez is seeking to establish his own legacy in the industry through his eponymous premium blanco tequila brand, LALO.

NACS 2021 Notebook: Pepsi Revamps Energy; Candy, Watermelon Flavors Abound

Whether in the form of licensed partnerships or by creating their own outlandish candy inspired flavors many in the rising sub-set of “performance energy” drink brands have found that their consumers have a serious sweet tooth. Also, Java Monster unleashes Cold Brew, Pepsi strategizes around energy and Vita Coco keeps tweaking.

Todd Carmichael Teases First Look at Sparkling Water Venture

In a recent story in Philadelphia magazine, La Colombe co-founder and CEO Todd Carmichael teased details of his next career move: launching Rebel Beverage Labs, a sparkling water company focused on developing a “platform where you can play within mouthfeel.”

L.A. Libations Expands Incubator “Innovation Center” Program

After a successful launch with Sprouts last year, L.A. Libations is continuing to leverage its industry connections to bring more retailers into its expanding “innovation center” program fueled by the company’s SoCal Incubation Program (SIP).

Whole Foods Co-Founder, CEO John Mackey Announces Retirement

Whole Foods Market co-founder and CEO John Mackey today announced in an open letter addressed to “fellow team members” his intentions to retire next September after 44 years at the natural retailer.

Goldman: Zevia Meetings Boost Confidence

Goldman Sachs Equity Research analysts walked away “with increased confidence” in Zevia’s ability to hit or surpass its ambitious 30% growth target this year, the firm said in a report this week.

Expo East 2021 Notebook: Energy, Enhanced Water Expand; Lavazza Enters RTD

BevNET reporters recap news and notes from the show floor at Natural Products Expo East 2021, including different approaches in enhanced water from Essentia and Oxigen, while True North and Humm Kombucha highlight news coming out of the energy drink category.

ShineWater Signs Distribution Deal with Anheuser-Busch, Launching Pouches

Riding the strength of its positioning as the “only RTD hydration beverage with 100% of the daily allowance of Vitamin D per bottle,” Michigan-based ShineWater has secured a deal that will see it enter Anheuser-Busch’s network of wholly owned distributors starting next month.