Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Lemon Perfect Closes Convertible Note, Capping $11.6M Seed Round

Fast-growing beverage maker Lemon Perfect today announced the closing of a $6.6 million funding round that brings its total seed financing from pre-revenue stage to $11.6 million. The round was led by CPG-focused private equity firms Skyview Capital, Beechwood Capital and The Big Squeeze.

Survey: Retailers Preparing for Monster Hard Seltzer

Beer distributors widely anticipate Monster Energy to enter the hard seltzer category as early as next year, according to a survey conducted by Goldman Sachs Equity Research.

Sparkling Ice Launching ‘Spiked’ Line

Another leading sparkling water brand is making the leap into hard seltzer: Sparkling Ice is set to launch a new alcoholic line called Spiked (4% ABV) this month.

Spirits Press Clips: RTD Sparkling Tequila Onda Lands Investment; Industry Reacts to BLM

In this spirits-focused Press Clips roundup, ready-to-drink sparkling tequila maker Onda lands $1.2 million in funding, while delivery app Drizly suffered a major data breach. Meanwhile, entrepreneurs and brand leaders from around the industry respond to the Black Lives Matter movement in the wake of nationwide protests against police brutality.

Reed’s: Net Sales Rise, Expenses Fall in Q2

Craft beverage brand Reed’s Inc. reported a 14% increase in net sales during the second quarter of this year, for which the company credited recent product innovation as well as 19% volume growth in the core Reed’s brand.

Koia Launches Thrive to Meet Natural Consumer Needs

According to CEO Chris Hunter, Koia has designed products with the natural consumer in mind, though never more explicitly than with its newest release, Thrive — a three-SKU line of oat milk-based, allergen-free ‘mood booster’ refrigerated smoothies launching this month.

Monster: Muted Sales Growth In Q2, But Up 5.2% Year-to-Date

Monster Energy endured an uneven second quarter, as state lockdowns and decreased foot traffic depressed sales early on before improving during the later weeks, according to an earnings report released by the company on Tuesday.

Icelandic Glacial Launches First TV Spot

Having secured widespread retail distribution for its premium imported water, Icelandic Glacial is planning to “turbo charge” the brand with its first-ever TV spot airing in select markets starting in August.

Coca-Cola to Launch Topo Chico Hard Seltzer in 2021

Coca-Cola is planning to use the Topo Chico brand as a platform to extend into the booming hard seltzer category, the company announced today. In a statement published on its website, Coca-Cola stated that it is “committed to exploring new products in dynamic beverage categories, including hard seltzer.”

Polar Seals Nationwide Seltzer Distribution Pact With KDP

Massachusetts-based Polar Beverages has secured a long-term manufacturing and distribution agreement with Keurig Dr Pepper (KDP) for its 35-SKU line of seltzer products, the companies announced today.

CBD: Brightfield Report Warns of “Extinction Event” for Some Brands

The economic fallout from the global COVID-19 pandemic represents an “extinction event” for many brands in the emerging CBD space, according to a new report on the state of the U.S. CBD market from Chicago-based intelligence firm Brightfield Group.

Vive Organic Closes $13M Round With Monogram Capital

Vive Organic closed a $13 million Series B funding round led by Monogram Capital, the company announced today. Existing investors Cambridge SPG and PowerPlant Ventures also participated in this round.