Canopy’s initial beverage lineup reflects its strategy: in Tweed, Houseplant and the forthcoming Deep Space, Canopy is seeking to establish unique identities for each brand while generally being as inclusive as possible.

In response to the death of George Floyd, some of the country’s largest food and beverage companies, as well as a large group of entrepreneurs and emerging brands, have offered statements of support, financial donations to advocacy groups and commitments to open a dialogue about racial justice in America.

Boston-based functional shot brand DrinkTru has secured $1.5 million in new funding, founder James McNamara told BevNET last week. According to founder Jack McNamara, the company had been in talks over a potential investment with a venture capital partner for about four months before they pulled out in March, requiring the brand to quickly change gears.

Though preventative medicine is routinely of consumer interest, the onset of the coronavirus has made immune support a hot topic, particularly as no treatment, cure or vaccine currently exists. Until they are found, supporting a healthy immune system is seen-- and shopped -- widely as one of the ways individuals can be proactive in the fight against the virus.

At a time when the world is shifting online, New York-based Owen’s Craft Mixers has secured an influential new digital partner: men’s lifestyle media company Barstool Sports.

Essentia Water announced today that founder and CEO Ken Uptain will be shifting into a new role as the company’s Executive Chairman, with Scott Miller, CEO of Tampico Beverages, chosen as his successor. The change is effective June 1.

Packing 14 servings of organic, fair trade coffee per 6 oz. glass bottle, Jot Coffee, a new brand of concentrated “ultra coffee” co-founded by REBBL’s Palo Hawken and Andrew Gordon of Square Organics, aims to use a combination of convenience and quality to open new opportunities in e-commerce.

While their latest venture, Earth & Star, is a sharp departure from BluePrint, co-founders Zoe Sakoutis and Erica Huss are applying the same principles that proved so successful in juice as they look to put their spin on a new product: functional mushroom-infused oat milk lattes.

Does being the biggest brand in a beverage category, as well as the one that brought it into the public sphere, give you the right to reorganize it as it evolves? If you’re GT Dave, founder of GT’s Kombucha, the answer is “yes.”