Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Update: Arbitrator Rules Pepsi-Bang Deal Remains Intact

Despite claims by Vital Pharmaceuticals/VPX Sports boss Jack Owoc that “terminated means terminated,” PepsiCo can continue to distribute the energy drink until the completion of ongoing dispute between the two parties, according to an emergency arbitration ruling issued on Monday.

Cure Hydration Announces $2.6M Raise, Store Expansion

Another hydration-based startup is on the rise, as New York-based Cure Hydration today announced a $2.6 million seed funding round led by Lerer Hippeau Ventures, as well as a nationwide retail expansion.

Celsius: Record Q3 Pushes Company Closer To $100M Milestone

Fitness energy drink Celsius is nearing the $100 million mark in annual revenue for 2020 after the company reported $36.8 million in revenue during the third quarter, a new company record and an 80% rise from the same period last year.

So Good So You Lands $14.5M To Grow Probiotic Shots Line

Probiotic juice shot maker So Good So You is getting a boost of its own with today’s announcement that the Minneapolis, Minnesota-based company has closed a $14.5 million funding round led by Prelude Growth Partners.

Monster: Q3 Yields Best-Ever Net Sales of $1.25B

Monster Energy Corp. saw net sales of $1.25 billion during the third quarter of 2020, a new company record, according to an earnings report released by the company on Thursday.