Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Investment Roundup: Grady’s Calls for Crowdfunding; JAB Forms Peet’s JDE

In this roundup of recent investment and M&A news, New York-based Grady's Cold Brew kicks off a crowdfunding investment campaign online, IFF and DuPont come together, and the merger of Peet's Coffee and Jacobs Douwe Egberts sets the stage for potentially the world's biggest publicly traded coffee company.

Distributors Sue Fiji Over Contract Dispute

In a complaint filed in Superior Court of California, Los Angeles County on September 11, three distributors — North Carolina-based Carolina Beverage Corp. and Dixie Riverside and Alligator Beverage, both headquartered in Georgia — claim Fiji Water broke their respective contracts by forcing retailers in their sales territories to stop accepting product deliveries and making no attempt to negotiate terms to service those accounts

BevNET Magazine Feature: Something’s Brewing

In kombucha, the story of the 2010s has been about the category’s rise from a niche beverage to a mainstream product. Having achieved that milestone, the question facing the industry at the precipice of a new decade is how to ensure that growth continues.

Post-Acquisition, Orgain Sets Course for “Rapid Innovation” In Protein

Butterfly, the private equity group which acquired a majority stake in Orgain in November, is expected to inject new energy and resources into the brand, providing a boost in marketing and a path towards international expansion, along with "fuel to the fire on our innovation," according to founder Dr. Andrew Abraham.

Mondelez Enters RTD With Kids Smoothie Launch

Next month, Mondelēz will begin piloting Ruckus and Co., a two-SKU line of ready-to-drink frozen fruit smoothies set for broad launch in summer 2020. Available in dairy-based Berry Banana Twist and coconut milk-based Tropical Tango flavors, each 6 oz. bottle is designed as a “pack-and-thaw” item that can go into kids’ lunch boxes straight from the freezer in the morning and be ready to consume by midday.

Pepsi Café Set for April 2020 U.S. Launch

PepsiCo today announced the April 2020 launch of Pepsi Café, a blend of Arabica coffee and original Pepsi cola that will arrive at retailers nationwide in Original and Vanilla flavors.

Refresco Adds AZPACK to Expanding North American Co-Packer Network

Refresco CEO Hans Roelofs said that the acquisition of AZPACK allows Refresco to cover a regional white space in its growing national U.S. network. Based in Tempe, Arizona, AZPACK operates out of a 240,000 sq. ft. facility with hot fill, cold fill and flash pasteurization capabilities.

Finalists Revealed for New Beverage Showdown 18

Mushroom-based functional shot Shroomi, sparkling coffee maker Sofee, botanical tonic Corsa, carbonated tea infusion Spritz, wellness drink platform Heywell and probiotic water kefir Dr. Scobii advanced to the next stage of the competition.

Strength in Numbers: Spartan Race Expands CPG Partnerships

The recent development of niche fitness subcategories has opened new opportunities for Spartan Race to partner with innovative brands like rapid hydration mix Liquid I.V. and performance energy drink Adrenaline Shoc.

First Beverage Group Enters CBD Stakes With Mad Tasty

First Beverage Group is getting into the CBD business with today’s announcement of its investment in Mad Tasty, a line of infused sparkling waters backed by Interscope Records recording artist Ryan Tedder, lead singer of the group One Republic.

Catching Zs: SOM Sleep’s Pitch to Pro Sports

As evidenced California-based sleep aid beverage SOM Sleep has struck a chord with professional athletes and sports teams, providing a unique angle to attack the nascent sleep beverage space.

Spirits News Roundup: Bacardi Acquires Stillhouse; Pernod Ricard CEO Defends Brand

In this Spirits News Roundup, Bacardi completes its acquisition of craft distillery Stillhouse following the dismissal of a lawsuit by the brand against it, while Glen Moray names its next lead whiskey creator. Elsewhere, Pernod Ricard's CEO responds to public testimony by ex-employees slamming the company's drinking culture.

Chobani Announces Move into Oat Beverage, Yogurt Set

With eyes on expanding beyond the yogurt set, Chobani today announced the launch of a range of new both dairy and plant-based products, including its entry into the fast-growing oat “milk” category.