Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
After spending a year and a half acquiring and developing three distinct beverage brands -- Just Chill, Wild Poppy, and Victoria’s Kitchen -- Life on Earth president JC Romagosa said the New York-based beverage company is now gearing up to begin supporting those products with a concerted sales and marketing push.
Against the backdrop of ongoing U.S. arbitration with Monster Energy, The Coca-Cola Company shared details of its plans to launch a new natural energy drink in Europe next month.
![VPX Sports Suit Threatens to “Reign” In Monster Product [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2019/03/29114408/Bang_970-150x150.jpg)
In a complaint filed yesterday in U.S. District Court Southern District of Florida, Florida-based VPX accused Monster of trademark infringement, trade dress infringement, and unfair competition over its use of “REIGN,” which Monster announced as the name of its recently debuted performance energy drink in January.
In this interview recorded at Expo West 2019, BevNET spoke with Enrique Cortinas, senior marketing director for PepsiCo North America, about new products from Naked and KeVita, how PepsiCo is supporting the brands through internal reorganization and about Naked's first-ever TV advertising campaign.
In our last gallery from Expo West 2019, we highlight some of the new and notable products in the categories of water, plant-based and functional beverages, which includes protein and energy drinks. These include a new line of collagen-infused waters, new flavors from OWYN and Lemon Perfect, as well as a revamped look for MatchaBar’s Hustle.
At Natural Products Expo West 2019 in Anaheim, Calif., the founders of hemp-infused snacks company Weller spoke about its first beverage — a three-SKU line of flavored zero-calorie sparkling waters infused with 25 mg of full spectrum CBD -- and how it is designed to achieve the company’s goal of helping consumers “get CBD at any point in the day.”
Wells Fargo securities analysts expressed growing concern that dragging volumes and competitive pressure from an ascendant rival are starting to take their toll on Monster Beverage Corp. In a “data deep dive” released on Tuesday, Wells Fargo analyst Bonnie Herzog raised a number of challenges currently facing Monster, ranging from questions over pricing strategy to speculation around the future of its relationship with distribution partner The Coca-Cola Company.
During the company’s annual investor meeting, Starbucks Coffee today announced the launch of Valor Siren Ventures L.P. (VSV), a new $100 million fund to support “the next generation of food and retail start-up companies.”
Speaking with BevNET at Natural Products Expo West 2019, Verve co-founder Colby Barr discussed why he believes the company's "flash brew" process can help the company disrupt the crowded RTD coffee category and explained how it will create a strong brand identity around the concept.
Kombucha brand Health-Ade and Whole Foods Market have reached a settlement to conclude a class action lawsuit filed last year by customers who allege the company’s beverage products were mislabeled as non-alcoholic.
In this slideshow gallery, we highlight some of the notable new coffee and tea products from Expo West 2019, including new shelf-stable cold brew lines from Chameleon and High Brew, a nitrogen-infused Thai iced tea with oat milk, and Hiball’s return to the cold brew category.
In this slideshow gallery, we highlight some of the notable new kombucha and drinking vinegar products and brand redesigns as seen at Expo West 2019, including shelf-stable cans from Revive, a new look for Better Booch, and Odwalla’s hybrid “Smoobucha.”
In this video recap, BevNET founder and CEO John Craven and managing editor Martín Caballero discuss some of the notable trends and new products seen at this year’s Expo West, including the proliferation of CBD and hemp-infused drinks, why oat milk has emerged as the hottest category in the plant-based milk segment, and how leading kombucha brands are pushing the category closer to mainstream audiences and retail channels.
In the first of BevNET's multi-part recap of the major beverage category trends, new products and news from Natural Products Expo West 2019, we examine how dairy producers are rallying around grass-fed products, the rise of collagen-infused drinks, and how coffee brands are building around plant-based milks.
