Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Kin Spritz Aims For Non-Alc “Euphoria” Kin Spritz Aims For Non-Alc “Euphoria”

Kin Spritz Aims For Non-Alc “Euphoria”

by Martín Caballero,

Using the tagline of “All Bliss. No Booze,” New York-based Kin Euphorics has developed a product that aims to mimic alcohol’s upbeat cerebral effects with a combination of adaptogens and nootropics.

Chobani, Fair Trade USA to Launch Dairy Certification Label Chobani, Fair Trade USA to Launch Dairy Certification Label

Chobani, Fair Trade USA to Launch Dairy Certification Label

by Martín Caballero,

Yogurt maker Chobani is collaborating with Fair Trade USA on a new label that certifies the milk used in its products is sourced from farms that meet “comprehensive” standards for animal welfare and employee rights.

Brand Profile: Thirty Drinks Growing One Cafeteria at a Time Brand Profile: Thirty Drinks Growing One Cafeteria at a Time

Brand Profile: Thirty Drinks Growing One Cafeteria at a Time

by Martín Caballero,

Having started with 200 schools in the Cincinnati area, sports drink startup Thirty Drinks is now targeting expansion in public and private school lunch programs, and founder Patrick McGinnis is committed to this year making this unique food service channel “the backbone of the company.”

Coca-Cola Wins Arbitration With Monster Over ‘Energy’ Line Coca-Cola Wins Arbitration With Monster Over ‘Energy’ Line

Coca-Cola Wins Arbitration With Monster Over ‘Energy’ Line

by Martín Caballero,

The Coca-Cola Company received a favorable decision in its arbitration hearing with Monster Energy Corp., paving the way for the soda giant to expand its new energy drink, Coca-Cola Energy, into markets worldwide.

Summer Fancy Foods Show 2019: Format Fuels Innovation in Coffee, Mixer Segments Summer Fancy Foods Show 2019: Format Fuels Innovation in Coffee, Mixer Segments

Summer Fancy Foods Show 2019: Format Fuels Innovation in Coffee, Mixer Segments

by Martín Caballero,

At this year's Summer Fancy Food Show, held June 23-26 at the Javits Center in New York City, there was plenty of beverage innovation to go around. Following yesterday’s look at several new products from the show, in this roundup, we explore developments in the coffee and ginger ale/tonic categories.

LaCroix Defends Ingredients, Packaging in Public Letter LaCroix Defends Ingredients, Packaging in Public Letter

LaCroix Defends Ingredients, Packaging in Public Letter

by Martín Caballero,

Sparkling water brand LaCroix has issued an open letter defending its production process, ingredient integrity and packaging safety in the wake of a series of lawsuits, claiming “We never have, and never will, make false statements about our products.”

Shaquille O’Neal Joins FORTO As Investor Shaquille O’Neal Joins FORTO As Investor

Shaquille O’Neal Joins FORTO As Investor

by Martín Caballero,

NBA legend Shaquille O’Neal has joined FORTO coffee shot maker Dyla Brands as an investor and will be the face of a $20 million media campaign for the product this fall, CEO and founder Neel Premkumar told BevNET. The size of the investment was not disclosed.

In the Courtroom: Outlaw Beverage Denied Preliminary Injunction in A Shoc Case [Updated] In the Courtroom: Outlaw Beverage Denied Preliminary Injunction in A Shoc Case [Updated]

In the Courtroom: Outlaw Beverage Denied Preliminary Injunction in A Shoc Case [Updated]

by Martín Caballero,

In this edition of In the Courtroom, Outlaw Beverage co-founder Lance Collins faces a lawsuit from his old company over the design, branding and formula for the forthcoming Adrenaline Shoc (A Shoc) line. Meanwhile, La Croix is targeted by a former employee over safety claims, and Fairlife continues to grapple with the fallout from the release of a viral video showing animal abuse at its flagship farm.

BevNET Magazine Feature: Issues & Challenges in Hemp/CBD BevNET Magazine Feature: Issues & Challenges in Hemp/CBD

BevNET Magazine Feature: Issues & Challenges in Hemp/CBD

by Martín Caballero,

Now that the market has begun to take off, the beverage space is flush with new hemp and CBD ingredient suppliers eager to work with innovative brands in the category. That means drink makers looking for partners are spoiled for choice, and also that suppliers must do more to rise above the noise.

Hank’s Craft Soda Offshoot Aqwi Organics Set to Launch This Summer Hank’s Craft Soda Offshoot Aqwi Organics Set to Launch This Summer

Hank’s Craft Soda Offshoot Aqwi Organics Set to Launch This Summer

by Martín Caballero,

Liberty Beverages, the parent company of Hank’s Craft Soda, is set to diversify its beverage interests with the launch of Aqwi Organics, a new line of low calorie flavored water infused with sea salt and antioxidants sourced from kelp.

Role Tea Shuts Down Role Tea Shuts Down

Role Tea Shuts Down

by Martín Caballero,

Washington, D.C.-based iced tea brand Role Tea is ceasing all operations, the company revealed in an email to customers earlier today.

BevNET Magazine Feature: Vita Coco Takes On The World BevNET Magazine Feature: Vita Coco Takes On The World

BevNET Magazine Feature: Vita Coco Takes On The World

by Martín Caballero,

In addition to fueling the company’s own ambitions, innovation has put Vita Coco in pole position to drive growth in Keurig Dr Pepper’s (KDP) allied brands portfolio – and throughout KDP itself – after a year of change.