Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
In this update or recent news around taxes on sugar sweetened drinks, legislative efforts in California to introduce a two cents per fluid ounce tax on sodas and sugar-sweetened drinks have been put on hold until next year, while the American Beverage Association targets Philadelphia Mayor Jim Kenney with a new round of negative ads.
As legacy brands evolve and new ones emerge, consumers’ understanding of alkalinity as both a functional component and a connotation of premium quality in water is changing as well.
The Coca-Cola Company enjoyed a solid start to 2019, surpassing analysts’ projections in reporting 6% growth in Q1 organic sales.
Billed as the next step in the company’s efforts to reduce its PET bottle footprint, PepsiCo today announced the launch of a new internet-connected water cooler system which will debut in June in select workplaces, universities, and hospitality partners.
Canadian cannabis company Canopy is positioning itself to be a prime mover in the U.S. legal marijuana market, last week announcing an agreement to acquire Acreage Holdings in a deal valued at $3.4 billion.
The market is wide open for beverage entrepreneurs to jump in with innovative and engaging new CBD and hemp-based drinks. Yet established players are equally focused on the potential for CBD as an opportunity to extend existing product lines and inject new energy and dimension to their brands.
In moving into beverage this spring with the launch of a three-SKU line of RTD protein drinks, Aloha CEO Brad Charron told BevNET the launch is a long-planned piece of the company’s strategy to “make sure the latent potential of [Aloha] is realized.”
Big Geyser and Monster Part Ways, Distributor to Revamp Energy Roster; Clean Cause Builds Distribution Network, Raises $3.75 Million; LEMI Superior Lemonade Launches with Low Calorie Category Play; Runa Joins KDP Network
Brooklyn-based mixer brand Q Mixers today announced it has secured a $40 million investment from Eurazeo Brands, the CPG-focused arm of French investment company Eurazeo.
For Jack McNamara, the founder and CEO of DrinkTru, the coming weeks and months will test if his plan to disrupt the space bears fruit. The company is entering a critical growth stage by expanding its product lineup into on-trend functional categories and securing new financing and advisors.
Having watched Los Angeles-area retailer interest in CBD and hemp-derived products rise over recent years, LA Distributing Company (LAD) is one the independent DSD wholesalers across the country seeking to establish their bonafides working within the category, even as the legal framework around such products remains in flux.
![Monster Files Amended Complaint Against VPX [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2019/04/03155223/Bang-Monster_970-150x150.jpg)
Monster Energy has fired back against Vital Pharmaceuticals (VPX Sports) in a First Amended Complaint that accuses the Bang maker of “flagrant consumer deception and anti-competitive business practices.”
Outgoing U.S. Food and Drug Administration (FDA) chief Scott Gottlieb today announced new steps towards clarifying and constructing a legal framework around cannabis and cannabis-derived products, including the formation of an exploratory group examining CBD supplements and foods, and a public hearing for “stakeholders to share their experiences and challenges with these products.”
All channel sales for snacks and non-alcoholic beverages grew 5.1 percent during the four-week period ending Mar. 23, according to an analysis of Nielsen data by Wells Fargo Securities.
