Barstool Sports Owner Dave Portnoy Backs PHX Energy Drink Launch
Barstool Sports founder Dave Portnoy is taking a starring role in the launch of PHX, a new 12 oz canned line that aims to marry hydration and energy drinks.
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
Big Goals: How Pablo’s Mate is Aiming to Be Soccer’s Unofficial Energy Drink
New York-based startup Pablo’s Mate is cultivating community with soccer fans, including calling together independent bodegas from across the five boroughs for a little seven-on-seven at Brooklyn’s McCarren Park this Saturday, July 12.
Gamer Supps Enters RTD With Creator-Approved Energy Drinks
Supplements producer Gamer Supps is making the leap into ready-to-drink products with the launch of a three-SKU line of 12 oz. energy drinks set to debut online on Friday.
Jarritos, Taste Salud Aim for Latin Authenticity With Co-Branded Launch
Los Angeles-based Taste Salud has been marketing its agua fresca powder stick packs since 2021, but its recently launched collaboration with iconic Mexican soda brand Jarritos on a pair of releases represents a new phase of growth.
Distribution: Gold Coast Steps Up With ‘Proven’ Brands
The New York City DSD house’s trio of new signings in key categories -- OWYN, Jolene and Spindrift -- signal that it has the clout to attract experienced brands that need support up-and-down the street.
Productivity Drink Neutonic Secures $3.7M To Kickstart U.S. Move
Neutonic, the supplement brand fronted by podcaster Chris Williamson and fitness YouTuber James Smith, this morning announced it has raised $3.7 million at a $20 million valuation to help fuel the expansion of its RTD productivity drinks.
Coca-Cola, Disney Alliance Strong With New ‘Star Wars’ Campaign
Coca-Cola is heading to a galaxy far, far away for its latest global campaign, celebrating the iconic Star Wars franchise through limited-edition packaging, online content and augmented reality experiences.
Beverage Sales, Volume Trending Positive As Summer Heats Up
Non-alcoholic beverage sales are trending upward in the two-week period ended June 14, as volume rose and pricing dipped, according to the latest NielsenIQ data analysis by Goldman Sachs Equity Research.
Infused Spirit Maker MXXN Returns With First Release in Four Years
Four years since its last release, MXXN is today marking the start of a busy summer with a new SKU -- the white rum-inspired Barbados Blanco -- that aims to build on the brand’s work positioning itself as a high-end THC-spirit experience, even as the category has commoditized around familiar RTD formats.
Texas Gov. Vetoes Hemp Ban, Backs ‘Legally Sustainable’ Regulations
Texas Gov. Greg Abbott has vetoed a bill that would have banned intoxicating hemp products in the state, sending the hotly debated issue back to the Legislature through a special session tasked with producing "strict, fair and legally sustainable” regulations.
Gen Z Is Thirsty For Soda & Innovation, Says Keurig Dr Pepper Trend Report
Among the more broad takeaways, Keurig Dr Pepper's (KDP) first-ever State of Beverages Trend Report provides some notable insights into how CSDs are evolving alongside consumer's health and wellness habits.
Flow Revenue Slips 17% in Q2; New Funding, CFO Revealed
Flow Beverage Corp. touted 14.3 million Canadian dollars in new investment so far this fiscal year as fuel to spur a return to growth, despite suffering a 17% year-over-year drop in consolidated net revenue.
Pinterest Debuts First-Ever Co-Branded Product With Chamberlain Coffee
For the first time in its 15-year history, Pinterest is reaching out into the real world with a co-branded product, enlisting social media star Emma Chamberlain and her eponymous coffee company for a limited release launching today.
Cadence Sets Rapid Pace for Platform Innovation With New RTDs, Bars
After eight months selling just a single SKU, Cadence is eager to make up for lost time with a new slate of products including more drinks, plus bars and powders.