Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
In steering their respective brands through the modern marketing landscape, better-for-you sports drinks BodyArmor, an independent brand, and Vitamin Water Active, released by The Coca-Cola Company, are taking two distinct approaches to showcasing athletes as part of their 2018 campaigns.
Bend, Ore.-based kombucha maker Humm has developed a new proprietary fermentation process that the company says prevents the liquid from reaching an alcohol by volume (ABV) of over 0.5 percent.
The Coca-Cola Company’s fruitful partnership with one of New York’s powerhouse beverage distributors appears to be ending, as the soda giant confirmed it is pulling Honest Tea, Zico coconut water and Hubert’s Lemonade products from Big Geyser’s DSD network.
In California, a revised FAW issued by the state Department of Public Health effectively prohibits the sale of hemp-derived CBD products, while the debate over defining an identity for the plant-based dairy category moves forward.
Strong numbers for energy drinks and water fueled a 5 percent increase in total snack and non-alcoholic beverage sales during a four-week period ending on July 14, according to a report on Nielsen all-channel data by Wells Fargo Securities.
Convenience stores enjoyed a robust 4.2 percent estimated increase in non-alcoholic beverage sales in Q2, according to a survey of approximately 25,000 c-store retailers conducted by Wells Fargo Securities.
The New York-based matcha brand announced today the completion of an $8 million Series A round led by a slate of celebrity investors including DJ/producer Diplo (born Thomas Wesley Pentz), Denver Broncos linebacker Von Miller, actor Ansel Elgort and singer Billie Eilish.
The types of beverages being offered in fountain service is changing, and helping shift the way users interact with and think about their selections at the point-of-sale.
Premium water brand Essentia expands its in-house creative team through a pair of new hires, while BOS Brands brings on a new U.S. managing director ahead of a national launch.
During his presentation at BevNET Live Summer 2018 in June, Nick Giannuzzi, managing partner at The Giannuzzi Group, highlighted the need for brands to thoroughly prepare ahead of a potential exit or investment, even from an early stage.
Speaking with BevNET from the 2018 Summer Fancy Food Show, Tio Gazpacho founder Austin Allan discussed how the brand is working to bring its products beyond natural and specialty retailers and make them more accessible to a wide array of consumers.
In this interview recorded at the 2018 Summer Fancy Food Show, Wandering Bear Coffee co-founder Bachmann discussed the brand's new flavors, building consumer awareness and creating an infrastructure to support growth.
Held July 1-3 at the Javits Center in New York City, this year's Summer Fancy Food Show featured new products and brands that reflected some of the larger trends influencing the non-alcoholic beverage space as a whole.
Plant-based beverage brand Califia Farms announced this morning it has closed a $50 million round of financing led by Luxembourg-based investment bank Ambrosia Investments and including a slate of celebrities including Academy Award-winning actors Jared Leto and Leonardo DiCaprio.
