Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Under New Management, MATI Makes Move to Mainstream

Following the departure of founder Tatiana Birgisson, energy drink maker MATI has turned to former Coca-Cola executive Eric Masters to build on the company's entrepreneurial roots and turn it into a mainstream national brand.

Expo East 2018: New Products Preview

Whether you are getting ready to cruise the aisles on the show floor, which runs Thursday through Saturday at the Baltimore Convention Center, or plan on following BevNET’s event coverage online, here’s a preview of some of the new products to look out for at Expo East 2018.

C-Store Survey: Labor Day Heat Boosts Bev Sales

Overall non-alcoholic beverage sales during the Labor Day holiday jumped 5.4 percent from last year, up sequentially 4.2 percent from the second quarter of this year.

Monster Energy Sues VPX Over Bang Energy Claims

Monster filed a complaint against Vital, which markets Bang under its VPX Sports label, in U.S. District Court for the Central District of California on Tuesday.The complaint takes aim at specific claims by made by VPX that Bang can treat chronic diseases and even “reverse mental retardation.”

Coke Acquires Costa Coffee For $5B

The Coca-Cola Company today announced it has reached an agreement for the acquisition of London-based coffee company Costa Limited. The deal, valued at $5.1 billion, is the largest brand acquisition in the company’s history and is expected to close in the first half of 2019.

After Review, Campbell Drops Fresh Division

As the result of a larger strategic review of operations initiated in May, Campbell Soup today announced plans to sell off its Campbell Fresh division, which includes brands such as Bolthouse Farms, Garden Fresh Gourmet and its line of refrigerated soups.

Water Startup Mitte Lands $10.6M From Danone Manifesto Ventures

Consumer water technology company Mitte has secured a $10.6 million seed round of investment led by Danone Manifesto Ventures (DMV), the venture capital arm of French food and beverage conglomerate Danone. DMV is focused on providing financial capital to innovative and healthy food and beverage companies.

Liquid I.V. Secures $5M Series B Round

Hydration powder mix brand Liquid I.V. today announced the close of a $5 million Series B round of fundraising led by San Francisco-based online investment platform CircleUp Growth Partners and includes powerhouse music manager Scooter Braun.

Law & Policy: California Soda Tax Battle Continues

California bans new soda taxes for the next 12 years, while also moving to remove sugary drinks as the "default beverage" item at kids' menus at restaurants. Also, Red Bull wins a trademark lawsuit and Coca Cola Refreshments USA settles a bias complaint for $2.25 million.

Nielsen: Beverage Sales Rise Across All Channels

Overall snack and non-alcoholic beverages sales were up 5 percent during a four-week period ending on August 11, according to a report on Nielsen all-channel data by Wells Fargo Securities.

PepsiCo Acquires SodaStream For $3.2 Billion

PepsiCo this morning announced it has entered into a $3.2 billion agreement for the purchase of Israel-based SodaStream International Ltd., makers of tabletop machines that allow users to make carbonated water in reusable bottles.

People Moves: Celsius Names Full Time CFO

Celsius has named Edwin Negron-Carballo as the company's new CFO, who told BevNET his experience in supply chain logistics and distribution can help correct inventory shortfalls that impacted the company's Q2 earnings. Also, NWNA and Kohana Coffee get new hires, while Hoist appoints an advisory team.