Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

LifeAid Making Gains In Transition to Retail

Over the first half of 2017, LifeAid landed several major retail placements in the natural and conventional grocery channel, part of the company's transition from an e-commerce-focused business model to one that includes a stronger presence in traditional brick-and-mortar stores.

Coke and McDonald’s Launch McCafé RTD Line

McDonald’s USA announced yesterday a partnership with The Coca-Cola Company, Inc. to introduce ready-to-drink versions of its McCafé line of coffee frappes to retailers in early 2018.

Bevi Offers Sound Tea As First Brand Partnership

Bevi now offers two SKUs — green tea and rose tea — from Sound as options within its system. Launched in late July, the partnership marks Bevi’s first affiliation with an independent beverage brand.

Google Beverage Trend Report Touts Cold Brew, Earthy Flavors

Google released its first ever beverage trends report last week, drawing on its vast data collection and analysis resources to present a deep dive into the factors fueling non-alcoholic drinks in the U.S., United Kingdom, Mexico and Spain.

In the Courtroom: Poland Spring Labeled “Fraud,” Pastors Sue Coke

Nestlé Waters North America faces a proposed class action lawsuit alleging that its Poland Spring water products constitute a "colossal fraud" to consumers, while two Washington, D.C., area pastors take on The Coca-Cola Company. Elsewhere, a judge grants final approval to a seven-figure settlement for consumers in a class action suit against GT's and Whole Foods.

Amp Energy Launches Organic Line

Available exclusively in 7-Eleven stores nationwide through the end of this year before a wider launch in Q1 2018, Amp Energy Organic will debut in four fruit-flavored SKUs: Citrus, Pineapple Coconut, Grape and Tropical Burst.

Revive Lands $7.5M Peet’s Investment

The capital infusion will be used to grow Revive's brewery operations, scale its staff, and expand its national distribution footprint, which will include integration into Peet's company-owned cold-chain Direct-Store-Delivery (DSD) network, Coldcraft.

LaCroix Rising, But For How Long?

According to several industry analysts who shared their insights with BevNET for this story, while the company should continue to enjoy LaCroix’s outsized success in the short-term, issues on the horizon could present National Beverage with serious challenges in the future.

B’More Organic Steers Skyr To Mainstream

B'More Organic, founded in 2011 by Andrew Buerger and his wife Jennifer, markets a line of organic skyr smoothies that are available nationwide in seven flavors: plain, strawberry, mango banana, caffe latte, vanilla and coconut.

Purity Organic Launches Sparkling Line

The San Francisco-based organic beverage company announced a new four-SKU line of fruit flavored sparkling waters as the latest addition to its product family, which also includes coconut water, juice and RTD iced tea.

Grady’s Expands With New RTD Line

This fall, Grady’s is seeking to further expand its brand with the launch of its first RTD offering, Lil’ Easy, a pre-diluted, single-serve version of its New Orleans-style cold brew concentrate packaged for portability.

Welch’s Prepares Soda Line Revamp

In a press release last week, the Concord, Mass.-based company announced a partnership with Global Beverage Corporation, an independent company that was created to lead an expansion of the Welch’s soda line with new flavors and formats.